Performance Marketing Manager (D2C Brands)

Experience: 5+ Years

Location: Hyderabad , India

Salary: Based on the Experience

Industry: D2C / E-commerce

We are seeking a data-drivenPerformance Marketing Managerwith extensive experience in scalingdirect-to-consumer (D2C) brands. The ideal candidate has successfully managed monthly campaign budgets of 10 lakhs+, delivered strong ROAS, and understands the full funnel of digital customer acquisition.

• Plan, execute, and optimize performance campaigns across Meta Ads, Google Ads, YouTube, Programmatic, and Affiliate channels.
• Manage and scale monthly budgets of 10 lakhs and above, with a focus on profitable growth.
• Build full-funnel acquisition strategies for D2C websites (Awareness Consideration Retargeting Retention).
• Conduct daily, weekly, and monthly performance analysis to optimize CPA, ROAS, CTR, CVR, and LTV.

• Closely collaborate with brand, content, and product teams to create high-converting creatives and landing pages.
• Implement A/B testing for creatives, audiences, bidding strategies, and funnels.
• Optimize product pages for better CVR using insights from heatmaps and analytics.
• Drive CRO (Conversion Rate Optimization) initiatives for the brand website.

• Monitor performance using GA4, Shopify Analytics, Excel/Sheets, Looker Studio, and other analytics tools.
• Generate clear performance dashboards and present insights to management.
• Track user journeys, attribution, and multi-touchpoint conversions.

• Coordinate with the CRM team for email, SMS, WhatsApp workflows to improve repeat purchase rate.
• Leverage remarketing and upsell strategies using first-party data.

• 5+ years of experience in Performance Marketing, specifically for D2C/e-commerce brands.
• Proven track record of managing minimum 10 lakhs+ monthly ad spend.
• Strong knowledge of Meta Ads Manager, Google Ads, GA4, Shopify, Pixel integrations, and UTM tracking.
• Expertise in campaign scaling, performance optimization, and conversion-focused strategies.
• Analytical mindset with proficiency in Excel/Sheets, dashboards, and performance reporting.
• Experience working with creativesunderstanding of what works for D2C audiences.
• Strong communication and cross-functional collaboration skills.

• Experience with influencer-led performance campaigns.
• Knowledge of affiliate marketing and marketplace ads (Amazon, Flipkart).
• Hands-on experience with CRO tools like Hotjar, VWO, Optimizely.
• Understanding of D2C operational metrics (CAC, LTV, RTO %, AOV, etc.).

• Opportunity to scale fast-growing D2C brands.
• Ownership of digital growth with a high degree of autonomy.
• A creative and data-driven work environment.
• Competitive compensation and performance-based incentives.