Performance Marketing -Manager

Job Description

The Performance Marketing Manager role is designed for a highly strategic, growth-driven marketer with deep expertise in scaling eCommerce and D2C brands. This role requires mastery over Meta and Google Ads, strong analytical and leadership abilities, and a proven track record of driving high-impact performance campaigns. The individual will lead large brand accounts, own strategy end-to-end, manage a team, and ensure sustainable and profitable growth across digital channels.

Key Responsibilities

1. Strategic Leadership

● Develop full-funnel growth strategies for eCommerce and D2C brands across Meta, Google, and supporting channels.

● Build quarterly/annual growth roadmaps, aligning on budgets, funnels, and scaling milestones.

● Identify opportunities for scale, efficiency, and experimental growth across platforms.

● Provide strategic direction for creative messaging, hooks, and content required for scaling brands.

2. Performance Management & Optimization

● Oversee and guide the execution of high-budget campaigns across Search, Shopping, Display, Video, and Paid Social.

● Conduct deep performance audits to identify bottlenecks and implement optimization frameworks.

● Lead large-scale A/B testing across creatives, placements, audiences, and landing pages.

● Own ROAS, CAC, and revenue targets while ensuring cost efficiency and sustainable scaling.

3. Analytics, Forecasting & Insights

● Build advanced performance dashboards and insight-driven monthly/quarterly review decks.

● Interpret complex data to drive actionable strategies and next-step recommendations.

● Manage forecasting, budget allocation, pacing, and scenario planning.

● Ensure strong tracking hygiene through GA4, UTMs, tag setups, and attribution modeling.

4. Client Leadership & Business Ownership

● Act as the strategic partner for key D2C clients—representing Intent Farm's expertise.

● Lead performance review calls, present insights, set expectations, and drive decision-making.

● Build long-term relationships based on transparency, growth, and data-driven recommendations.

● Consult clients on multi-channel marketing strategies beyond paid ads (CRO, retention, CRM, landing pages, creative direction).

5. Team Management & Mentorship

● Lead and mentor a team of performance marketers and associates.

● Define processes, optimization checklists, creative testing frameworks, and best practices.

● Conduct skill assessments, training sessions, and growth plans for team members.

● Ensure high-quality delivery, timely execution, and smooth cross-team collaboration.

Requirements

● 5–8 years of hands-on experience in performance marketing, with strong eCommerce/D2C experience.

● Deep expertise in Meta Ads Manager and Google Ads, especially Search + Shopping + Paid Social.

● Proven experience in scaling D2C brands from early-stage to multi-crore monthly revenue.

● Strong analytical acumen with proficiency in GA4, Looker Studio, and advanced Excel/Sheets.

● Expertise in funnel optimization, CRO, remarketing frameworks, and landing page performance.

● Ability to build and present high-level strategic plans and performance reviews.

● Strong leadership skills with experience managing and growing high-performing teams.

● Excellent communication, client management, and decision-making abilities.

● Experience managing multiple accounts with high budgets in a fast-paced agency environment.

Good to Have

● Experience with Shopify, landing page tools, or CRO testing platforms.

● Knowledge of automation tools, scripts, or rule-based optimization.

● Exposure to influencer + paid media synergy strategies.

● Ability to contribute to agency growth through process creation and innovation.

Benefits

Why you should join us

● In case you value the opportunity to work on real & challenging Marketing problems

● In case you value high involvement from founders and learning from them

● In case you value having the autonomy to do things your way and not have to worry

about experimental failures

● In case you care about working alongside genuine, honest peers who will have your

back, no matter what

● In case you value contributing to the organisation beyond your call of duty; and

getting handsomely remunerated for the extra effort

● In case you believe in always learning and want an environment which will invest

into your learning for the long term

● In case you want to work on the cutting edge of marketing problems and use the

most cutting tools and strategies

● In case you are looking for a place for the long term where you can keep growing

with the company (our first few hires from 5-6 years back, are still with the

company)

Why you shouldn't join us

● In case you are looking for a product company, ofcourse we aren't one

● In case you are looking for a very very structured corporate environment where

everyone is extremely clear on their role and ONLY has to do that. We thrive as a

bootstrapped company and hence like to be nimble about changes and whatever is

needed to be done to get ahead

● In case you are looking for the top bracket pay in the industry - we are not the one

for you. You may find hyper funded startups who can do that for you

Working Days: Monday to Friday (Onsite) + Saturday Half Day (WFH)

• Location: HSR Layout, Bangalore