Performance Marketing Manager

We are looking for an ambitious, hands-on Performance Marketing Manager who can own, execute, and scale our entire growth engine. This role is not about theoretical presentations or high-level slide decks—it is strictly about ownership, agile execution, and measurable revenue outcomes.

You will be responsible for building full-funnel acquisition systems, managing paid ad spend across Meta and Google, directing high-converting creative strategies, optimizing e-commerce/website conversion funnels (Shopify/landing pages), and establishing rigorous tracking and analytics. If you understand unit economics (CAC, ROAS, MER, LTV) inside-out and love moving fast, this role is for you.

• Multi-Channel Campaign Management: Plan, launch, and scale high-ROI campaigns across Meta Ads (Facebook & Instagram) and Google Ads (Search, Shopping, Performance Max, YouTube, and Discovery).
• Full-Funnel Architecture: Build structured campaign pipelines:
• Top of Funnel (TOF): Cold prospecting, problem awareness, and brand discovery.
• Middle of Funnel (MOF): Product/ingredient education, authority building, and social proof.
• Bottom of Funnel (BOF): High-intent conversions, retargeting, and trial-to-repeat customer flows.
• Unit Economics & Budget Allocation: Actively manage daily and monthly ad budgets to consistently achieve target CAC (Customer Acquisition Cost), ROAS (Return on Ad Spend), and MER (Marketing Efficiency Ratio) while preserving healthy gross margins.

• Creative Frameworks: Partner closely with designers, video editors, and copywriters to script and produce performance-first ad creatives (UGC, founder-led stories, unboxing, expert reviews, and problem-solution hooks).
• Rapid Experimentation: Implement a disciplined weekly testing cadence across ad formats (reels, statics, carousels), messaging angles, trust signals, and offer structures (trial packs, bundles, subscriptions).
• Ad Compliance: Ensure all creative assets and copy adhere strictly to digital advertising guidelines (including nutraceutical/wellness/supplement standards where applicable).

• Funnel Auditing: Continuously analyze and optimize the user journey from Ad Click $rightarrow$ Landing Page/PDP $rightarrow$ Cart $rightarrow$ Checkout $rightarrow$ Post-purchase.
• AOV & LTV Expansion: Collaborate with e-commerce and product teams to run CRO experiments, deploy upsells/cross-sells, bundle offers, and retention tactics to boost Average Order Value (AOV) and Lifetime Value (LTV).
• Nurturing & Retention: Build automated re-engagement and retargeting workflows for cart abandoners, video viewers, and repeat buyers across paid channels, email/WhatsApp, and SMS.

• Flawless Tracking Setup: Oversee technical event tracking and attribution via Meta Pixel / CAPI (Conversions API), Google Tag Manager (GTM), Google Analytics 4 (GA4), and server-side tracking.
• Dashboards & Reporting: Maintain clean, real-time daily and weekly performance dashboards tracking blended metrics: Spend, CAC, ROAS, MER, CTR, CPC, CPM, AOV, and SKU-level contribution margins.
• Data-Backed Decisions: Identify what to scale aggressively, what needs tweaking, and what to shut down immediately based on hard data rather than vanity metrics.

• Marketing Calendar & SOPs: Build and manage quarterly growth roadmaps and structured campaign calendars.
• Agency & Vendor Management: Direct and brief external agencies, influencers, creators, and freelancers, ensuring strict timelines, accountability, and quality control.
• Leveraging AI: Effectively utilize AI tools (copywriting, visual ideation, analysis) to accelerate workflows and creative throughput.

• Experience: 2 to 5 years of hands-on experience in Performance Marketing, Paid Media, or Growth Marketing (D2C, E-commerce, B2B SaaS, or Fast-Growing Startups).
• Platform Mastery: In-depth, direct hands-on experience managing substantial ad spend on Meta Ads Manager and Google Ads.
• E-Commerce / Funnel Know-How: Practical familiarity with Shopify, landing page builders (PageFly, Unbounce, Webflow, etc.), and checkout optimizations.
• Analytics Proficiency: Solid understanding of GA4, GTM, attribution nuances (first-click, last-click, blended MER), and spreadsheet/data reporting (Excel/Google Sheets/Looker Studio).
• Commercial Acumen: Clear grasp of financial metrics—CAC, LTV, ROAS, Contribution Margin, and unit economics.
• Mindset: High sense of ownership, bias for speed and action, problem-solver mentality, and strong communication skills.

• Familiarity with retention tools (Klaviyo, WhatsApp marketing tools).
• Basic understanding of HTML/CSS/scripts for landing page tweaks or tag debugging.