Performance Marketing Manager - B2B Growth

Company: Expertrons

Location: Andheri East, Mumbai – Work From Office

Experience: 3–6 years

Compensation: 6–7.2 LPA

Working Days: Monday to Saturday

Working Hours: 10:30 AM – 7:30 PM

ABOUT SCALE100X.AI

Scale100x.Ai is an AI-powered growth accelerator helping consumer brands scale through franchise and partner expansion. We work across sectors including F&B, Retail, EV, EdTech, Salons and more, using AI-driven sales, marketing and growth solutions.

ABOUT THE ROLE

We are looking for a hands-on Meta Ads Specialist with strong experience in B2B lead generation, funnel optimisation and conversion.

You will manage campaigns across 15+ brands, focusing on high-quality MQLs, lead conversion and revenue, including high-ticket B2B audiences with transaction values of 1–2 Cr+.

KEY RESPONSIBILITIES

• Plan, launch and optimise Meta Ads campaigns for B2B lead generation.

• Target business owners, investors, franchise buyers and decision-makers.

• Build and optimise Lead MQL SQL Conversion funnels.

• Monitor CPL, MQL quality, conversion rate, CAC and revenue.

• Manage retargeting, A/B testing and campaign scaling.

• Analyse campaign and sales data to improve lead quality and conversion.

• Manage campaigns across multiple brands.

• Work closely with sales and guide the performance marketing team.

REQUIREMENTS

• 3–6 years of hands-on Performance Marketing experience.

• Strong expertise in Meta Ads Manager and campaign optimisation.

• Proven B2B lead generation experience.

• Good understanding of MQL, SQL and conversion funnels.

• Experience with high-ticket B2B products/services preferred.

• Experience managing multiple brands/accounts preferred.

• Strong analytical and data-driven approach.

• Team management/mentoring experience is a plus.

WHY JOIN SCALE100X.AI

• Work across 15+ brands.

• Build high-ticket B2B acquisition funnels.

• Work closely with business and leadership teams.

• Directly impact MQLs, sales opportunities and revenue.