Performance Marketing Manager

Job Summary

The Performance Marketing Manager leads paid advertising campaigns across platforms like Google Ads, Meta, and LinkedIn to drive ROI-focused growth. This role involves strategy development, budget optimization, A/B testing, and analytics to maximize conversions and revenue. Success in this role is measured by achieving specific KPIs such as a 20-30% increase in conversion rates and a significant return on ad spend.

Key Responsibilities

• Develop and execute performance marketing strategies, managing budgets up to $500K+ annually across PPC, social ads, and retargeting.
• Analyze campaign data using tools like Google Analytics, Facebook Ads Manager, and Google Tag Manager to optimize for KPIs such as CPC, ROAS, and LTV.
• Conduct A/B tests, audience segmentation, and landing page optimizations to improve conversion rates by 20-30%.
• Collaborate with content, design, and sales teams to align campaigns with business goals.
• Monitor competitor strategies and industry trends to refine bidding and targeting tactics.

Required Qualifications

• 6-8 years in performance marketing; proven track record scaling ad spend.
• Expertise in Google Ads, Meta Ads, SEO/SEM; proficiency in Excel/SQL.
• Bachelor's in Marketing, Business, or related field.
• Google Analytics, Tag Manager, Hotjar, Ahrefs; automation platforms.
• Data-driven mindset, strong communication, ability to thrive in fast-paced environments.

Preferred Qualifications

• Certification in Google Ads, Google Analytics, or Meta Blueprint.
• Experience with e-commerce or SaaS performance marketing.
• Knowledge of privacy regulations like GDPR/CCPA.