Performance Marketing Manager - Ecommerce & DTC (Apparel & Beauty)
About The Opportunity
A fast-growth player in the Apparel & Beauty consumer goods sector, focused on scaling direct-to-consumer (DTC) e-commerce and retail conversions across India. We run performance-led acquisition across paid social, search, programmatic, and marketplace channels to drive profitable growth for fragrance and personal-care lines. This is an on-site leadership role in India, ideal for hands-on growth marketers who deliver measurable ROAS improvements at scale.
Role & Responsibilities
- Own end-to-end paid acquisition strategy for web and mobile: build, launch and scale campaigns on Meta, Google, TikTok and programmatic channels to hit CAC and ROAS targets.
- Design and execute audience segmentation, bidding, and budget allocation based on channel performance, LTV and cohort analysis.
- Run structured creative and landing-page A/B tests; collaborate with creative and product teams to improve CTR and conversion rates.
- Implement and maintain robust measurement and attribution (GA4, UTM, server-side where applicable); build dashboards and deliver weekly/monthly performance insights.
- Optimize funnel metrics (CTR, CVR, AOV, LTV) through CRO initiatives, promo strategies and personalised campaigns.
- Manage agency and vendor relationships, negotiate media buys, and scale budgets while maintaining disciplined unit economics.
Skills & Qualifications
Must-Have
- Meta Ads Manager
- Google Ads
- TikTok Ads
- Google Analytics 4
- A/B testing
- Conversion Rate Optimization
Preferred
- Appsflyer or mobile attribution platforms
- Shopify or other headless e-commerce platforms
- SQL or basic data-querying for cohort analysis
Benefits & Culture Highlights
- Competitive compensation with performance-linked incentives and opportunities to own high-impact growth projects.
- Employee product discounts and a creative, fast-paced DTC culture that values test-and-learn.
- On-site role with close cross-functional collaboration across marketing, product and creative teams.
Location: On-site (India). If you are a metrics-driven performance marketer with deep hands-on experience in paid social and search for DTC apparel or beauty brands, apply to lead scalable acquisition initiatives that materially grow revenue and brand equity.
Skills: a/b testing,meta ads,apparel,excellent communication,high sku counts,client handling,dtc funnel,ltv-based scaling,conversion rate optimization,google ads,beauty
