Performance Marketing Lead

Performance Marketing Lead | Vertical TV

Experience: 3+ Years

Focus: App Scaling & Global UA (Paid Channels)

Location: Mumbai

Vertical TV is redefining how the world consumes drama. We are looking for a high-velocity Growth Lead to scale our paid channels. You aren't just managing a budget; you are identifying viral hooks and turning them into millions of app installs.

What You'll Do :

# Scale Aggressively: Own 7-figure monthly budgets across Meta and Google UAC.

# Creative Ops: Lead the hook-testing factory. Partner with Promo Team to churn out high-CTR vertical video ads that stop the scroll.

# Data Command: Master the MMP (AppsFlyer/Adjust) to track ROAS down to the specific episode that triggered the purchase.

# Optimization: Move beyond installs. Optimize for Day 1 Retention and In-App Purchase (IAP) depth, with a focus on user acquisition and LTV , as well as CAC recovery.

Who are we looking for

# 3–5 Years in UA: You've scaled a B2C app (Media, OTT, or Gaming) from zero

to significant monthly spend.

# Meta Native: You understand why content goes viral on Meta Environment

and how to replicate it in paid ads.

# Technical Edge: Deep knowledge of SKAN 4.0, event mapping, and creative

fatigue management.

# Speed: You prefer launch and learn over perfect and wait.

Why Vertical TV

# The Micro-Drama boom is the fastest-growing segment in digital media. Here is why you should join us:

# Massive Creative Freedom: We produce our own content. You have an endless supply of high-quality footage to remix and test.

# Direct Impact: In this industry, a good ad can double revenue overnight. You'll see your impact on the dashboard in real-time.

# No Red T ape: We move at the speed of social media. If you have a strategy that works, we fund it—instantly.

# The Future of TV: Traditional streaming is too long; TikT ok is too short. Vertical TV is the sweet spot. Join the leader of the next big format.