Performance Marketing Lead

About

Supply6 is a fast-growing health and nutrition brand with $7 million raised to date. We build science-backed foundational supplements and healthy snacks designed for real, everyday lifestyles. We are reshaping how modern consumers approach daily nutrition—making it simpler, more effective, and easier to stick to. Our mission is to redefine what it truly means to live a happy and healthy life.

We are looking for a Performance Marketing Lead to own paid growth across Meta, Google and other channels. This role is for someone who understands that performance marketing is not just media buying. It is a system of creative testing, funnel optimisation, offer construction, data discipline, and profitable scale.

Responsibilities

• Own performance marketing across Meta, Google, YouTube, Amazon, and other paid acquisition channels.
• Plan, manage, and optimise monthly media budgets across channels.
• Improve blended CAC, MER, ROAS, payback period, and contribution margin post-marketing.
• Build channel-wise growth plans for new customer acquisition.
• Work with the creative team to test new ad angles, hooks, formats, statics, videos, UGC, founder-led ads, and comparison ads.
• Analyse creative performance to identify winning messages, weak hooks, fatigue patterns, and audience intent mismatches.
• Improve landing pages, PDPs, bundles, offers, advertorials, quizzes, and checkout journeys.
• Collaborate with internal teams, agencies, freelancers, and creators to execute campaigns at speed.
• Track CAC, ROAS, MER, LTV, contribution margin, repeat rates, and cohort payback.
• Build weekly and monthly performance reports with clear insights and action plans.
• Separate platform-reported numbers from actual business performance.
• Identify new paid growth opportunities and test emerging acquisition channels.

Qualifications

• 4–7 years of experience in performance marketing, preferably in D2C, consumer brands, nutrition, beauty, personal care, food, or wellness.
• Strong hands-on experience with Meta Ads and Google Ads.
• Experience managing meaningful monthly ad budgets.
• Strong understanding of CAC, ROAS, MER, LTV, contribution margin, and payback.
• Ability to work closely with creative teams and turn consumer insights into ad tests.
• Strong analytical thinking and comfort with dashboards, spreadsheets, and attribution tools.
• Experience with Shopify/D2C funnels is preferred.
• Experience with Amazon Ads, quick commerce, influencer whitelisting, or creator-led ads is a plus.
• Comfortable working in a fast-moving founder-led environment.
• Ability to diagnose whether performance issues are coming from campaign structure, creative, offer, landing page, pricing, or product-market mismatch.

Salary: Commensurate with Experience

Job Location: In Office, Bangalore