Performance Marketing Lead

Job Description

• Minimum 4 years of hands-on experience in performance marketing, ideally in an agency, with experience managing multiple clients.
• Proven track record of managing significant ad budgets and delivering measurable results.
• Strong command of Meta Ads Manager, Google Ads, GA4 and Google Tag Manager.
• Experience with e-commerce campaigns (catalogue, shopping and retargeting) and lead generation campaigns.
• Strong analytical skills and comfort with data, reporting and attribution.
• Prior team leadership or mentoring experience.
• Excellent communication, presentation and client-handling skills.

Key Responsibilities

• Lead, mentor and review the work of the performance marketing team, assigning accounts and setting clear targets.
• Develop and execute paid media strategies for clients across industries, based on their goals, budgets and audiences.
• Plan, launch and optimise campaigns on Meta (Facebook and Instagram), Google (Search, Display, Shopping, YouTube and Performance Max), LinkedIn and other relevant platforms.
• Manage budgets, bidding strategies and scaling decisions to achieve targets such as ROAS, CPL, CPA and revenue.
• Set up and maintain conversion tracking using GA4, Google Tag Manager, Meta Pixel and Conversions API.
• Build regular performance reports and dashboards, and present insights and recommendations to clients.
• Run A/B tests on creatives, audiences, copy and landing pages to improve conversion rates.
• Work with the creative, content and web teams to produce high-performing ad creatives and landing pages.
• Handle client communication, including onboarding, strategy discussions, review calls and expectation management.
• Stay updated on platform changes, algorithm updates and industry trends, and apply them to live campaigns.
• Set up processes, SOPs and reporting standards to improve the team's efficiency and quality.