Performance Marketing Lead (In house- Marketing Experience)

Company Profile:

We are world's first technology-driven online marketplace that helps compare and purchase the right software for your needs. Currently associated with thousands of esteemed Software Vendors, Techjockey is a stellar platform for technology/software buying. We are disrupting the industry by catering over 23,000+ software products across 1000 categories+ (Helped 1,00,000+ businesses as our clients in just the last 12 months). A highly experienced workforce, a resilient presence in the Indian and International markets, and stout clientele helps us provide the most suitable business software technology.

Location: 81/1, 2nd Floor, Aurobindo Tower, Sri Aurobindo Marg, Adchini, Malviya Nagar

Experience: 10+ years

Key Responsibilities:

1. Strategic Growth & Brand Alignment

• Develop and execute growth frameworks aligned with overall business goals

• Identify new growth opportunities across channels and markets

• Build and strengthen brand positioning, messaging, and differentiation

• Ensure consistent brand identity across all paid, owned, and earned channels

2. Performance Marketing Ownership

• Drive CPL, CAC, and ROI optimization

3. Branding

• Manage and optimize campaigns across platforms like Google Ads, LinkedIn, Meta, and programmatic

• Own media planning, budget allocation, and spend efficiency

• Lead brand strategy, awareness, and recall initiatives

• Develop integrated brand campaigns across digital and offline channels

• Ensure consistency in brand voice, tone, and visual identity

• Measure brand performance through metrics like awareness, engagement, and share of voice

4. Organic Growth & SEO

• Lead SEO, content marketing, and organic acquisition strategies

• Improve website traffic, keyword rankings, and conversion funnels

• Collaborate with content and product teams for inbound growth

5. Budget & ROI Management

• Own and manage large-scale marketing budgets

• Ensure strong ROI and efficiency metrics across campaigns

• Build forecasting and performance models

6. Funnel Optimization

• Optimize full funnel: Awareness → Lead → MQL → SQL → Revenue

• Improve conversion rates across landing pages and campaigns

• Work closely with sales to ensure lead quality

7. Analytics & Reporting

• Track and analyze performance metrics (CPL, CAC, ROAS, LTV)

• Build dashboards and present insights to leadership

• Use data to drive decision-making and experimentation

8. Team Leadership

• Lead and mentor a team of performance marketers

• Work cross-functionally with sales, product, and tech teams

Requirements:

• Experience: 10+ years in performance marketing (B2B preferred)

• Strong experience in both paid & organic growth

• Proven track record of managing high budgets and delivering ROI

• Expertise in CPL optimization and lead generation funnels

• Hands-on experience with tools like:

• Google Ads, LinkedIn Ads

• Google Analytics / GA4 • CRM tools (HubSpot, Salesforce, etc.)

• Experience working in mid to large-sized organizations (preferred)

• Strong analytical and problem-solving skills

• Leadership experience managing teams Good to Have

• Experience in SaaS / Tech / Marketplace businesses

• Exposure to international markets

• Strong understanding of marketing automation