Performance Marketing Lead (Google Focused)

About Company - Fastest growing D2C brands and one of the first to introduce the model in the sleep solutions space.

What you'll get: • The opportunity to join a high growth company with room to explore • A super team of colleagues who are all excited to actually make a difference • You'll be working with senior/upper management directly so you'll be involved in core decisions

What we expect you to do:

• Own end-to-end strategy, execution, and optimization of performance marketing campaigns across Google Ads, Meta Ads, marketplace and more.
• Manage budgets ranging from high-scale media spends to lean campaign allocations with equal efficiency.
• Collaborate across teams for campaign planning, goal-setting, and performance analysis.
• Build and maintain dashboards using Looker Studio, and GA4 for real-time reporting and insights.
• Identify growth opportunities and recommend automation workflows (Zapier, scripts, etc.) to improve campaign efficiency.
• Lead performance audits, conversion tracking setups, and cross-channel attribution modeling.
• Stay ahead of platform changes, industry trends, and AI-driven tools for continuous performance enhancement.

What we expect from you

• 4+ years of hands-on experience in Performance/Digital Marketing (agency or brand side). • Proven track record of managing D2C performance campaigns for top, middle and bottom funnels. • Manage budgets of <50L/month for running successful campaigns. • Marketplace (amazon/flipkart), Quick commerce (zepto etc.) ads is a plus. JD Performance Marketing Lead • Strong command over Google Ads (Search, Display, Shopping, Performance Max, YT). • Knowledge of setting up of GMC, GMB, pixels is a must. • In-depth knowledge of Meta Ads (Facebook, Instagram) structure, testing, and scaling. • Proficient in Looker Studio, and Google Analytics 4. • Experience using Zapier or similar tools for automation and workflow setup. • Advanced Excel/Google Sheets for reporting, data analysis, and pivoting insights. • Strong analytical mindset with problem-solving, critical thinking, and optimization skills. • Excellent verbal and written communication skills in English client-facing experience is a plus.

Location: Sakinaka, Mumbai

Mon to Sat (flexible for Senior Marketing team)