Job Title: Performance Marketing Executive / Manager (D2C)
Location: Chennai (On-site)
Experience: 23 Years
Industry: D2C | Beauty & Personal Care
About Youneek
Youneek is a modern D2C beauty & personal care brand built for today's conscious consumer. We focus on creating high-quality, effective products backed by strong science, thoughtful formulation, and honest storytelling.
Job Description
We are looking for a Performance Marketing professional to plan, execute, and scale paid digital campaigns across Google and Meta platforms for our D2C beauty and personal care brands. The ideal candidate should have hands-on experience managing performance-driven campaigns, working closely with creative and tech teams, and optimizing for growth and ROI.
Key Responsibilities
- Plan, execute, and optimize Google Ads and Meta (Facebook & Instagram) campaigns
- Scale high-performing campaigns while maintaining target ROAS, CAC, and conversion metrics
- Monitor daily performance and take data-driven optimization actions
- Coordinate closely with creative teams to brief ad creatives, copies, and formats
- Work with the tech/product team to ensure tracking, pixels, events, and landing pages are set up correctly
- Conduct A/B testing on creatives, audiences, and funnels
- Analyze performance reports and share actionable insights with stakeholders
- Stay updated with platform changes, best practices, and new ad formats
Required Skills & Experience
- 23 years of hands-on experience managing performance marketing campaigns
- Preferably for D2C brands or via a performance marketing agency
- Strong experience in D2C beauty / personal care brands (highly preferred)
- Proven experience scaling campaigns on Google & Meta
- Solid understanding of performance metrics (CTR, CPA, ROAS, LTV, CAC)
- Experience coordinating with creative and technical teams
- Fluent in spoken and written English
- Strong analytical and problem-solving skills
Location Requirement
- Candidate should be based in Chennai or willing to relocate to Chennai
Nice to Have
- Exposure to influencer or UGC-led performance creatives
- Startup or high-growth D2C experience
What You Get
- Opportunity to work with a fast-growing D2C beauty & personal care brand
- Direct ownership of high-impact performance marketing budgets
