Performance Marketing Lead - CPL/CPS

About The Role

We are looking for an experienced and growth-driven Performance Marketing Lead – CPL/CPS to lead and scale our lead generation and customer acquisition efforts.

This is a high-impact role for someone with a proven track record of scaling profitable CPL/CPS campaigns, optimizing conversion funnels, and driving acquisition growth across paid marketing channels. The role offers the opportunity to build scalable processes, lead growth initiatives, and play a key role in shaping the company's acquisition strategy.

Key Responsibilities

Strategic Growth & Acquisition

• Own and drive the overall CPL/CPS acquisition strategy across paid marketing channels.
• Identify new growth opportunities, audience segments, acquisition channels, and campaign strategies.
• Develop scalable frameworks for campaign testing, optimization, and growth.
• Drive sustainable growth while maintaining profitability and lead quality.

Campaign Management & Scaling

• Plan, launch, manage, and scale lead generation campaigns across Meta Ads and other paid acquisition channels.
• Identify profitable audiences, creatives, funnels, and campaign structures.
• Continuously optimize campaigns against KPIs such as CPL, CPA, CPS, ROAS, conversion rates, lead quality, and profitability.
• Build repeatable processes for testing and scaling successful campaigns.
• Monitor campaign performance and make data-driven decisions to maximize results.

Funnel & Conversion Optimization

• Analyze user journeys, conversion funnels, and campaign performance to identify growth opportunities.
• Work closely with creative and operational teams to improve landing pages, ad creatives, and conversion performance.
• Continuously test and optimize creatives, targeting, bidding strategies, and funnel structures.

Team Leadership & Function Building

• Lead and help build the performance marketing and lead generation function.
• Establish reporting frameworks, campaign processes, and performance standards.
• Develop scalable workflows and best practices for campaign execution and optimization.
• Mentor and support team members as the function grows.
• Collaborate with internal stakeholders to align acquisition goals with business objectives.

Analytics & Performance Reporting

• Analyze campaign performance, traffic quality, user behavior, and acquisition metrics.
• Create and maintain reporting frameworks and dashboards.
• Drive data-backed decision making and identify opportunities to improve efficiency and scale.
• Track and report on key performance metrics, campaign profitability, and lead quality.

Requirements

Experience

• 3+ years of experience in Performance Marketing, Lead Generation, Affiliate Marketing, User Acquisition, or Growth Marketing.
• Proven experience managing and scaling CPL/CPS campaigns across Meta Ads and other paid acquisition channels.
• Strong understanding of lead generation funnels, traffic acquisition, campaign optimization, and growth strategies.
• Experience managing advertising budgets and delivering measurable business results.

Leadership & Execution

• Experience leading growth initiatives, acquisition campaigns, or performance marketing functions.
• Ability to take ownership of acquisition goals and drive results independently.
• Experience building processes, testing frameworks, and scalable campaign structures.
• Strong project management and cross-functional collaboration skills.

Technical & Analytical Skills

• Strong understanding of CPL, CPA, CPS, ROAS, conversion optimization, and funnel analytics.
• Experience with tracking, attribution, analytics, and performance reporting platforms.
• Experience working with tools such as RedTrack, Google Analytics, Meta Ads Manager, and similar marketing platforms is preferred.
• Data-driven approach with the ability to interpret campaign data and make optimization decisions quickly.
• Understanding of lead quality management, traffic performance, and acquisition profitability.

What We Offer

• Opportunity to lead and scale a high-growth acquisition function.
• Significant ownership and decision-making authority.
• Competitive compensation and performance-driven incentives.
• Direct impact on company growth and revenue.
• Strong long-term leadership and career growth opportunities.