Performance Marketing

We are seeking a Performance Marketing Specialist to join our team in India. The ideal candidate will have 2-5 years of experience in creating and executing digital marketing campaigns that drive measurable results. This role requires a data-driven mindset and a passion for optimizing marketing performance.

Responsibilities

• Develop and execute performance marketing strategies across various channels including PPC, SEO, and social media.
• Analyze campaign performance and optimize for maximum ROI using data-driven insights.
• Collaborate with the creative team to design compelling ad copy and visuals that drive conversions.
• Monitor and report on key performance metrics and provide recommendations for improvement.
• Stay updated with the latest trends and best practices in performance marketing.

Skills and Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Proficiency in digital marketing tools such as Google Ads, Facebook Ads Manager, and analytics platforms.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Experience with A/B testing and conversion rate optimization techniques.
• Excellent communication and collaboration skills.