Job Description
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Performance Marketing Manager drives revenue and user acquisition by executing data-driven, paid acquisition campaigns across channels like Google Ads, social media, and programmatic platforms. They optimize campaigns to improve ROI and lower cost-per-acquisition (CPA) through A/B testing and analytics, requiring strong technical skills in digital advertising tools.
Hire DigitalHire Digital +5Key ResponsibilitiesCampaign Management: Launch, manage, and optimize paid campaigns (SEM, PPC, paid social, display) on platforms like Google, Facebook, and LinkedIn.Data Analysis & ROI Optimization: Analyze metrics to refine targeting and bidding strategies, ensuring high returns on ad spend.Strategy Development: Develop and implement performance marketing strategies to meet specific, measurable acquisition goals.Budgeting: Manage and allocate campaign budgets efficiently to maximize performance.A/B Testing: Conduct continuous testing of ad creatives, landing pages, and audience targeting to improve conversion rates.Reporting: Create reports and dashboards to present findings to stakeholders. Digital WaffleDigital Waffle +6Required Skills and QualificationsAnalytical Prowess: Strong capability to interpret data and make data-driven decisions.Platform Expertise: Proficiency in tools like Google Ads, Facebook Ads Manager, Google Analytics, and LinkedIn Ads.Channel Familiarity: Experience with search, display, social media ads, and affiliates.Technical Knowledge: Understanding of conversion rate optimization (CRO) and tracking pixels.Collaboration: Ability to work with creative teams for ad asset creation
