Performance Marketing Intern - Meta & Google Ads

Company Description

UC Brand Labs is a creative partner for founders, innovators, and changemakers who want to turn ideas into impactful brands. We work with clients at different stages of their journey—from early concepts to established brands—helping them shape, refine, and amplify their presence.

At UC Brand Labs, we combine strategic thinking, creative execution, and performance marketing to help brands grow in competitive markets. As an intern, you will get hands-on exposure to real client campaigns and work closely with the team across performance marketing, creative, and branding.

Role Description

We are looking for a Performance Marketing Intern with a primary focus on running and managing paid advertising campaigns on Meta Ads and Google Ads.

This is a hands-on internship for someone who already has a basic understanding of how paid advertising platforms work and is interested in building practical experience in performance marketing.

Your key responsibility will be to assist with setting up, managing, monitoring, and optimizing Meta and Google ad campaigns. You will work with the team to understand campaign objectives, audiences, budgets, creatives, keywords, and performance metrics, and help identify opportunities to improve campaign results.

Key Responsibilities

* Assist in planning, setting up, and managing Meta Ads campaigns (Facebook & Instagram).

* Assist in setting up and managing Google Ads campaigns, including Search and other relevant campaign types.

* Monitor campaign performance and track metrics such as CTR, CPC, CPA, conversions, and ROAS.

* Conduct audience research, keyword research, and competitor research.

* Assist with campaign optimization based on performance data.

* Monitor budgets, campaign delivery, and overall ad performance.

* Support A/B testing of ad creatives, copy, audiences, and campaign strategies.

* Coordinate with creative and brand teams to ensure ad creatives and messaging align with campaign objectives.

* Prepare basic performance reports and communicate campaign insights to the team.

* Stay updated with changes and best practices across Meta Ads and Google Ads.

Qualifications

Required:

* Practical/foundational knowledge of running ads on Meta Ads Manager and Google Ads.

* Understanding of paid advertising concepts such as campaign objectives, targeting, audiences, keywords, bidding, budgets, CTR, CPC, CPA, conversions, and ROAS.

* Some hands-on experience with Meta Ads and/or Google Ads through previous projects, coursework, freelance work, personal projects, or internships is preferred.

* Basic ability to read and interpret campaign performance data.

* Familiarity with spreadsheets and basic reporting.

* Strong interest in performance marketing and paid acquisition.

* Ability to learn quickly, take feedback, and work independently in a remote environment.

* Good written and verbal communication skills.

* Organized, proactive, and comfortable managing multiple tasks.

Who This Internship Is For

This opportunity is best suited for students, freshers, recent graduates, or early-career candidates who want to build practical experience in performance marketing, particularly in Meta and Google advertising.

You do not need to be an expert, but you should have a genuine understanding of how Meta Ads and Google Ads work and be comfortable learning through hands-on campaign execution.

Important — Please Read Before Applying

This is strictly an INTERNSHIP role and is not a full-time job position.

Candidates should apply with the understanding that this is an internship opportunity designed for students, freshers, and early-career professionals looking to gain hands-on experience in performance marketing.

If you are currently working in a full-time role at a significantly higher compensation/package and are primarily looking for a similar or higher-paying job opportunity, this internship may not be the right fit for you.

The role is fully remote and offers practical exposure to real-world Meta and Google advertising campaigns, performance marketing, client projects, and campaign optimization.