Performance Marketing

About Mint Money

Mint Money (by HT Media Group) is a digital platform simplifying personal finance. We empower consumers with free instant credit score checks, actionable credit insights, and tailored financial product recommendations. Backed by the trust of Mint, India's premier business news daily, we merge robust financial data with digital-first convenience.

Location: Gurgaon

Experience: 3-8 Years

Domain Experience Required: Lending/Fintech

Focus: User Acquisition, Lead Gen, and Funnel Optimization (App & Web)

Key Responsibilities

Campaign Strategy & Execution: Design, scale, and optimize paid marketing campaigns across Meta Ads, Google Ads (UAC, Search, Display), Programmatic, and Affiliate networks.

Funnel & Conversions: Analyze click-to-install and click-to-lead journeys. Optimize landing pages and app onboarding to maximize conversion rates for personal loans and credit cards.

Data-Driven Performance: Own growth metrics and budget efficiency. Routinely track and report on CAC, LTV, CPL, ROAS, and user retention cohorts.

A/B Testing: Run structured experiments across ad copy, creatives, audience segments, and bidding strategies to uncover scalable winning formulas.

Collaboration: Partner with Product/Tech to ensure perfect attribution tracking (AppsFlyer/Branch) and coordinate with Creative teams to build high-converting, compliant ad assets.

Required Skills & Qualifications

Experience: 3-8 years of dedicated digital performance marketing experience. FinTech, Lending, or Credit Card industry experience is highly preferred.

Platform Mastery: Advanced hands-on experience with Meta Ads Manager and Google Ads.

Tech Stack: Proficiency with Mobile Measurement Platforms (MMPs like AppsFlyer/Branch), Google Analytics 4 (GA4), and product analytics (Mixpanel/Clevertap).

Analytical Skills: Strong ability to manipulate and interpret data. Advanced Excel/Google Sheets is mandatory; SQL knowledge is a big plus.