Performance Marketing

Responsibilities:

1. Google (Search, Display, YouTube):

• Own and optimize Google Ads across Search, Shopping, Display, and YouTube.
• Build full-funnel campaigns for awareness, acquisition, and remarketing.
• Improve Quality Scores, CTR, and conversion rates; drive bottom-funnel performance.
• Regularly run A/B tests on ad creatives, bidding strategies, and landing pages.

2. Meta (Facebook, Instagram):

• Scale paid campaigns across Meta platforms with precise audience segmentation, creative testing and Landing page testing
• Coordinate with creative teams for thumb-stopping assets and dynamic product ads.
• Analyze ROAS, iROI, CAC, AOV, and drive continuous optimization.

What You Bring:

• 3–5 years of experience in D2C growth, performance marketing, or channel ownership roles.
• Proven ability to scale digital channels, with a deep understanding of ROI-focused marketing.
• Hands-on execution across Google Ads, Meta Ads and Shopify (optional).
• Ability to read data, build dashboards, forecast spends, and report performance independently.
• Strong leadership and collaboration skills with high ownership and entrepreneurial mindset.