Performance Marketing Head

We're hiring a Head of Performance Marketing at Oniisaab.

Remote, anywhere in India. Full-time. 5+ years. Reports to the founders.

Context: we're an anime-inspired streetwear brand out of Jaipur. Twelve drops in two years, 12,000+ orders, most sold out, built almost entirely on Meta and a loud Instagram community.

We're profitable, founder-led, and currently plateaued. One campaign carries most of our spend, our attribution has a COD-shaped hole in it, and we've hit the ceiling of what two founders can push part-time.

So we're handing the whole thing to one person.

THE ROLE

You own paid acquisition end-to-end: strategy, spend, structure, creative direction, measurement, and the number at the bottom.

Today that's a Meta-dominant account at 6-7x blended ROAS, with one Advantage+ campaign doing most of the heavy lifting. A good problem and a fragile one. We need someone who can scale it without destabilising the learning phase, diversify beyond it, and build a testing system that doesn't need a founder in Ads Manager daily.

You'll be in the ad account. You'll also be the person who decides what we stop doing.

WHAT YOU'LL OWN

- Meta across two ad accounts: campaign architecture, budget allocation, scaling cadence

- Fixing structural drag: fragmentation, cannibalisation, spend-limit issues

- New channels: Google/PMax, YouTube, creator-led paid

- The creative engine: UGC, statics, product video, hooks and CTAs, briefed by you

- A real testing framework: hook rate, hold rate, cost-per-purchase by concept

- Tracking that tells the truth: CAPI health, match quality, UTM hygiene

- The weekly number founders and investors read: MER, CAC, contribution margin

WHAT WE'RE LOOKING FOR

- 5+ years in performance, at least 3 owning D2C e-commerce. Not lead-gen, not B2B, not agency-of-record reporting

- Real ownership of meaningful monthly spend in India

- Deep Meta expertise: Advantage+ behaviour, CBO vs ABO, learning-phase mechanics, and what actually happens when you push budget 40% in a day

- Real creative instincts. You can brief an ad, judge a hook, explain why one static beat another. This is a creative-led category and media buying alone will not save you

- Comfort with COD-heavy Indian commerce and its attribution mess

Bonus: apparel, PMax, creator-led paid, or a real feel for anime and streetwear.

NOT FOR YOU IF

You've only ever worked inside an agency reporting template. You need a creative team, a data team, and a brief handed to you. Your scaling plan is increase budget and wait.

THE OFFER

Remote-first, one weekly founder sync, no layer between you and the decision. Compensation benchmarked to senior in-house performance leadership in India, upside tied to contribution margin.

TO APPLY

Email [Confidential Information], subject Performance Lead. Tell us about the best account you've ever run and what broke while you scaled it. No cover letters, we read every reply.