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Pardeep Kumar ( Proprietor of ABP Empower)

Performance Marketing Head for FMCG Company

10-15 Years
20 - 25 LPA
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Job Description

Description

We are seeking a Performance Marketing Head to lead our marketing initiatives and drive growth for our FMCG company in India. The ideal candidate will have extensive experience in performance marketing, a strong analytical mindset, and a proven track record of managing successful marketing campaigns.

Responsibilities

  • Develop and implement performance marketing strategies to drive growth and achieve sales targets.
  • Manage and optimize digital marketing campaigns across various channels including search, social media, and display.
  • Analyze data and performance metrics to refine marketing strategies and ensure ROI on marketing spend.
  • Collaborate with cross-functional teams to align performance marketing efforts with overall business objectives.
  • Lead a team of marketing professionals, providing guidance and mentorship to enhance their performance.
  • Conduct market research to identify trends and consumer insights that can inform marketing strategies.
  • Stay updated with the latest trends in performance marketing and digital advertising.
  • Manage budgets for performance marketing initiatives and ensure effective allocation of resources.

Skills and Qualifications

  • 10-15 years of experience in performance marketing, preferably in the FMCG sector.
  • Strong understanding of digital marketing channels including SEM, SEO, social media, and email marketing.
  • Proficient in analytics tools such as Google Analytics, Facebook Ads Manager, and other performance tracking tools.
  • Experience in managing large marketing budgets and optimizing campaigns for maximum ROI.
  • Ability to analyze complex data and derive actionable insights.
  • Strong leadership skills with experience in managing and developing teams.
  • Excellent communication and presentation skills, with the ability to convey marketing strategies to stakeholders.
  • Familiarity with CRM systems and marketing automation tools.

More Info

Job Type:
Function:
Employment Type:
Open to candidates from:
Indian

About Company

ABP Empower is a Chandigarh (Punjab, India) based placement agency. We are counted among the most reliable HR consultants in India. Mr. Pardeep Kumar is the CEO of our company and all thanks to his strong efforts and core values we have success made a very strong impact on the industry. We hire skilled candidates across different industry for different types of companies like Indian companies, Multinational Companies and companies located outside the country. At ABP Empower, we offer a wide range of services like Placement Consultant, HR Consultant, Manpower Recruitment, Career Consultant, Training Services

Job ID: 137420503

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