This role is for one of our clients
Industry: Software Development
Seniority level: Associate level
Min Experience: 3 years
Location: NCR, Gurugram
JobType: full-time
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
We are seeking a data-driven Performance Marketing & Growth Manager to own customer acquisition and digital revenue growth across multiple online channels. This role is responsible for building, executing, and optimizing full-funnel marketing strategies from awareness and traffic generation to lead conversion and performance scaling.
You will operate at the intersection of analytics and creativity, managing paid campaigns, optimizing website conversion journeys, strengthening brand positioning, and driving measurable business impact.
Key Responsibilities
Digital Acquisition & Lead Generation
Develop and execute multi-channel B2C acquisition strategies.
Manage and optimize paid campaigns across Google, Meta, LinkedIn, and YouTube.
Monitor campaign performance, control budgets, and improve ROI through data-driven optimization.
Scale high-performing channels while testing new acquisition opportunities.
Funnel Optimization & Conversion Growth
Own end-to-end marketing funnel performance from traffic to qualified leads.
Improve landing pages and user journeys to enhance conversion rates.
Implement A/B testing frameworks for ads, creatives, messaging, and landing pages.
Optimize retargeting and remarketing strategies to maximize lead conversion.
SEO & Organic Growth
Execute on-page SEO strategies including keyword alignment and content optimization.
Collaborate on content initiatives to improve organic visibility and search rankings.
Monitor basic technical SEO elements and coordinate necessary improvements.
Brand & Social Strategy
Lead social media growth initiatives to strengthen audience engagement.
Ensure consistent brand voice, messaging, and positioning across digital channels.
Balance performance marketing initiatives with long-term brand-building campaigns.
Analytics & Performance Tracking
Track KPIs including leads generated, CPL, CAC, conversion rates, and ROI.
Build dashboards and performance reports to guide marketing decisions.
Translate campaign insights into actionable growth strategies.
Continuously experiment with paid media, email marketing, referrals, partnerships, and organic channels to improve acquisition efficiency.
Candidate Profile
Required Experience
35 years of hands-on experience in B2C performance or digital marketing.
Direct experience managing and optimizing paid campaigns (not limited to agency coordination).
Strong proficiency with Meta Ads Manager, Google Ads, and YouTube Ads.
Solid understanding of full-funnel customer acquisition strategies.
Comfortable working with analytics tools, dashboards, and spreadsheets.
Core Competencies
Strong analytical mindset with performance optimization focus.
Ability to interpret campaign data and drive measurable improvements.
Creative thinking for ad messaging, positioning, and audience targeting.
Ownership mindset with ability to manage campaigns end-to-end.
Preferred Qualifications
Experience balancing brand marketing with performance campaigns.
Familiarity with CRM and marketing automation platforms (e.g., HubSpot).
Exposure to US or international market campaigns.
Experience working in high-growth or startup environments.
Why Join
Opportunity to own and scale B2C acquisition in a growth-focused environment.
High autonomy with measurable impact on revenue and lead growth.
Fast-paced, performance-driven culture with strong learning opportunities.
Core Skill Areas
Performance Marketing
- Digital Acquisition
- Google Ads
- Meta Ads
- YouTube Ads
- SEO Strategy
- Conversion Rate Optimization
- Social Media Growth
- Email Marketing
- Funnel Optimization
- Data-Driven Decision Making
