Performance Marketing (Google Ads, B2C)

Roles & Responsibilities

The campaign manager is responsible for the technical implementation, management, and optimization of Google Ads campaigns. This role involves ad trafficking, troubleshooting technical issues, and ensuring accurate and efficient campaign execution. The ideal candidate will have strong technical skills, a deep understanding of Google Ads, and a meticulous approach to campaign management.

• Campaign Setup and Management: Create and manage Google Ads campaigns across Search, Display, & UAC.
• Performance Optimization: Monitor and optimize campaigns to improve key metrics such as CTR, CPC, CPA, and ROI.
• Reporting & Analytics: Generate insightful reports to communicate actionables, campaign performance and ROI to stakeholders.
• A/B Testing: Conduct A/B tests on ad copy, creatives, and landing pages to enhance campaign performance.
• Technical Troubleshooting: Identify and resolve technical issues related to ad delivery,tracking , and ad disapprovals.
• Collaboration: Work closely with product and design teams to ensure campaign success.
• Competitor Research: Periodically monitor and evaluate competitor best practices to stay ahead and grow market share.
• Automation: Utilize Google Scripts/rules to automate repetitive tasks and optimize campaign management.
• Industry Trends: Stay ahead in the constantly evolving digital marketing landscape.

Ideal Candidate

1Strong B2C Performance Marketing Profile

2Mandatory (Experience 1): Must have 2+ YOE in managing performance marketing in at least one of Google Ads Search, Display, or Universal App Campaigns (UAC / app install & app acquisition campaigns)

3Mandatory (Experience 2): Must have run only performance-focused campaigns with objectives like ROAS, revenue, lead generation, or app installs — no branding campaigns

4Mandatory (Experience 3): Must have hands-on experience with campaign setup, execution, daily optimization, reporting, and performance tracking across key KPIs (CTR, CPC, CPA, ROI)

5Mandatory (Experience 4): Must have strong technical skills including familiarity with Google Tag Manager, Google Analytics

6Mandatory (Communication): Need top notch-communication - should be very fluent in English

7Mandatory (Company): Must have worked at a B2C digital/tech product company or a digital marketing agency managing B2C digital/tech product clients

8Mandatory (Exclusion): Avoid all e-commerce companies like Meesho, Amazon, Flipkart, Swiggy, as their scope of work is limited and irrelevant to their requirement.

9Note: Candidates must be from B2C tech product companies where the core user experience is driven by the technology itself—not from companies like Ola, Swiggy, Zepto, Zomato, Uber, where the user experience is shaped by a tangible service (e.g., food delivery or cab rides).

10Mandatory (Stability): Minimum 2 years per role required. One short period employment is acceptable if there are atleast 2 stints of 2+ years. Frequent job changes are straight rejects.

11Note: Total years of experience must not exceed 6 years.