Performance Marketing Executive

Who we are

Born in 2014, Yoti is a digital identity and biometric technology company that makes it safer for people to prove who they are. The Yoti app was designed with privacy at its core, giving people a secure way to prove their identity and share third-party credentials with organisations and other people.

Today, we have over twenty million app downloads around the world. We've expanded our offering to a suite of business solutions that span identity verification, age verification and estimation, e-signing, AI anti-spoofing technologies and we continue to think of innovative new offerings.

From day one, we've been working to fix an outdated identity system. This is not a journey we make on our own but with policy advisors, think tanks, researchers, academics, humanitarian bodies, our users and everyday people. We are committed to solving identity problems through grassroots research and social purpose initiatives.

What will you be doing at Yoti

• Execution of user acquisition app install campaigns for Yoti app.
• Execute and optimise acquisition marketing campaigns across multiple mobile channels.
• Comprehensive user acquisition reporting, analyse KPIs and ROAS.
• Experiment and analyse campaigns, identify ad creative, messaging and audience opportunities.
• Understand which creative concepts and messages best resonate with audiences, and identify creative opportunities based on these insights.
• Running multiple marketing tests and presenting results to the team with concrete recommendations.
• Manage campaign structure and naming conventions to ensure data clarity and consistency.
• Manage internal relationships with day-to-day communication and reporting.

Requirements / What are we looking for (2+ years of experience required)

• Knowledge of acquisition tools, mobile ad networks and mobile app install campaigns.
• Strong experience in paid digital marketing and media buying.
• Extensive knowledge of various mobile marketing channels such as Facebook, Google Ads, TikTok & Snapchat.
• Hands-on experience creating and optimising campaigns on multiple channels.
• Experience with A/B testing and interpreting results to guide optimisations.
• Familiarity in using mobile attribution tools such as Adjust, Appsflyer, Branch or Singular.
• Strong analytical skills with Google Sheets, Excel and campaign dashboards.
• Detail-oriented with a clear understanding of campaign structure, naming conventions, and reporting best practices.
• Excellent communication skills, both written and verbal.

Interview Process

Stage 1 - Call with a Talent acquisition Team member (30 minutes)

Stage 2 - Call with the Hiring Manager (30 minutes)

Stage 3 - Case Study

Stage 4 - Final call with the Hiring Manager and CMO/Marketing Director (45 mins - 1hour)

What's in it for you

• Flexible working (Core working hours, Hybrid working)
• Performance based discretionary annual bonus
• LTIP (Long term incentive plan)
• Medical Insurance cover of INR 5 lakhs
• Life Insurance / Accidental cover
• Gratuity as per law
• PF as per law
• 18 days paid leave + 6 sick day leave (Annually)
• 10 declared holidays (Annually)
• 5 fully paid days of Selfie Time - for your own personal development, volunteering, charity events, etcQuarterly Team and company activities, Social clubs.
• Continuous learning opportunities (Annual Training budgets, conferences etc)

This is a great opportunity to join a company that is leading the way for innovative and responsible identity verification. We're looking for people who can adapt to a fast-paced environment, as well as champion our brand and what we stand for. We value a positive attitude and people who have a collaborative, creative and transparent approach to solvingproblems.

AI Usage during the recruitment process

Please read our AI Usage in Recruitment policy to know more about how Yoti uses AI in the recruitment process and our stance on how candidates can use AI during the interview process.

We believe in equal opportunities

It takes a diverse community of passionate, talented and committed people to build a simpler, more secure way of proving identity. We're an equal opportunity employer, so we welcome applications from people of all backgrounds, with different outlooks and experiences.

We are proud to be a Disability Confident employer and we're committed to making our recruitment process as inclusive and accessible as possible. If you have a disability or long-term condition and need any adjustments or support during the application or interview process, please let us know — we'll do everything we can to support you and to enable you to bring your best self to our hiring process.

Pre-employment checks

If your application is successful please be aware that as part of our pre-employment checks, we will check identity and proof of education. If you have previously been employed elsewhere, we will also carry out - Employment, Credit and Database Checks.

For more information about how we manage your data please read our Applicant Privacy Notice.