Performance Marketing Executive

Company: Shankara Buildpro Ltd.

Job Title: Performance Marketing Executive

Location: G2, Farah Winsford, 133, Infantry Rd, Shivaji Nagar, Bengaluru, Karnataka 560001

Experience: 2–4 Years

Working Days: Monday to Saturday

Working Hours: 10:00 AM to 6:30 PM

CTC: ₹3,50,000 to ₹5,50,000 per annum

Shankara Buildpro Ltd., with a 55-year legacy, is India's largest distributor and retailer of steel pipes and tubes. Buildpro is a multi-product and multi-brand marketplace for building materials, offering a comprehensive range of products including steel, aggregates, construction chemicals, plumbing, sanitaryware, tiles, electricals, paints, roofing, hardware, and more.

The Shankara Group is also engaged in CR sheets, steel tubes, and roofing products, strengthening its presence across the building materials value chain. We are a true omnichannel, one-stop solution for construction and home improvement needs. An ISO 9001-certified organization with a ₹7,000+ crore group turnover, we serve customers across South, West, and East India. Our in-house brands—Ganga and Fotia—offer high-quality roofing solutions, steel accessories, tiles, bathroom essentials, and allied building materials.

About the Role

We are looking for a data-driven and results-oriented Performance Marketing Executive to manage, optimize, and scale our digital marketing efforts across multiple channels. The ideal candidate should have hands-on experience with paid advertising, SEO, analytics, and marketing tools, with a strong understanding of customer acquisition, lead generation, and ROI optimization.

Key Responsibilities

• Plan, execute, and optimize campaigns on Meta Ads and Google Ads.
• Manage lead generation, brand awareness, and remarketing campaigns.
• Perform SEO activities including keyword research, on-page optimization, technical SEO, and backlink monitoring.
• Manage and optimize Google Business Profile (GMB) for local search visibility.
• Monitor website performance using Google Analytics 4 (GA4) and prepare performance reports.
• Set up and manage Google Tag Manager (GTM), Meta Pixel, conversion tracking, and UTM parameters.
• Create and maintain XML Sitemaps, robots.txt, and coordinate with developers for technical SEO.
• Continuously analyze campaign performance and improve ROI, CPL, CPA, and ROAS.

Required Skills

Hands-on experience with:

• Meta Ads Manager
• Google Ads
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Google Search Console
• Google Business Profile (GMB)
• Looker Studio

Knowledge of:

• SEO (On-page & Technical)
• Keyword Research
• XML Sitemap & Robots.txt
• Meta Pixel & Conversion Tracking
• UTM Tracking
• Basic HTML/CSS
• Familiarity with SEO tools like Ahrefs, SEMrush, or Screaming Frog is preferred.
• Proficiency in Excel/Google Sheets and reporting.

Qualification

• Bachelor's degree in Marketing, Business, or a related field.
• 2–4 years of experience in Performance Marketing or Digital Marketing.
• Google Ads and Meta certifications are an added advantage.

Interested candidates can share their updated resume at: [Confidential Information]

Subject Line: Application for Performance Marketing Executive