Role : Performance Marketing Executive
Location : Ahmedabad (Gandhinagar)
Experience : 1 - 2 years
About The Company
A digital marketing agency specializing in performance-driven campaigns, social media marketing, and brand growth strategies, the company supports 250+ clients with data-driven digital solutions across multiple industries.
Services: Social media marketing, performance marketing, SEO, content marketing, and digital campaigns
Job Responsibilities
- Assist in planning and executing digital marketing campaigns across platforms like Google Ads, Facebook Ads, and Instagram.
- Monitor campaign performance and analyze key metrics such as CTR, CPC, CPA, and ROI.
- Conduct A/B testing to optimize ad creatives, landing pages, and overall campaign effectiveness.
- Support in budget management and allocation to maximize campaign ROI.
- Collaborate with creative and content teams to ensure alignment with campaign objectives.
- Prepare performance reports and provide insights for continuous improvement.
- Stay updated with the latest trends in digital marketing and performance advertising.
- Assist in keyword research, audience targeting, and bid management.
- Coordinate with senior marketers to implement strategic recommendations for campaign optimization.
Job Skills
- Understanding of digital marketing platforms like Google Ads, Facebook Ads, and Instagram.
- Analytical skills to interpret data and provide actionable insights.
- Familiarity with A/B testing and conversion rate optimization (CRO).
- Strong attention to detail and ability to work with data and spreadsheets.
- Ability to collaborate effectively with creative and content teams.
- Eagerness to learn and adapt to new digital marketing trends and tools.
- Good communication skills for reporting and teamwork.
- Ability to manage time and prioritize tasks effectively.
- Strong problem-solving skills and a proactive attitude.
