Job Title: Performance Marketing Executive
Location: Bhubaneswar (Odisha)
Employment Type: Full-Time
Work Mode: On-site
Role Description
This is a full-time, on-site role for a Performance Marketing Executive located in Bhubaneswar. The responsibilities include planning, executing, and optimizing performance marketing campaigns across various digital platforms.
Key Responsibilities
- Plan, execute, and optimise paid advertising campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other relevant platforms.
- Monitor and analyse key performance metrics such as CTR, ROAS, CPA, and conversions.
- Conduct A/B testing on ad creatives, audience segments, and landing pages to improve campaign performance.
- Utilise GA4, Google Analytics, Meta Ads Manager, and other tools for detailed tracking and performance analysis.
- Collaborate with creative and content teams to develop effective ad creatives and copy.
- Drive targeted traffic to meet lead generation, app install, or eCommerce objectives.
- Prepare comprehensive weekly and monthly performance reports with actionable insights.
Qualifications
- Expertise in managing digital marketing campaigns, including Google Ads and social media advertising
- 13 years of experience in performance marketing or digital advertising.
- Skills in analyzing campaign performance metrics and optimizing based on data-driven insights
- Knowledge of website development, e-commerce development, and mobile app development is advantageous
- Strong understanding of search engine optimization (SEO) best practices as well as content creation for marketing purposes
- Effective communication skills and ability to collaborate with cross-functional teams
- A proactive approach to problem-solving and the ability to meet deadlines in a fast-paced environment
- Experience in performance or digital marketing, ideally with relevant certifications
- Bachelor's degree in Marketing, Business, or a related field is preferred
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