Performance Marketing Executive / Specialist

Job Summary 

We are looking for a Performance Marketing Specialist who can plan, execute, and optimize paid advertising campaigns across Google Ads, Meta (Facebook & Instagram), and LinkedIn. The ideal candidate should be data-driven, hands-on with ad platforms, and focused on generating quality leads at an effective cost. 

 Key Responsibilities 

Plan, execute, and manage paid ad campaigns on: 

• Google Ads 
• Meta Ads (Facebook & Instagram) 
• LinkedIn Ads 

Create, test, and optimize: 

• Landing pages (in coordination with design/dev teams) 
• Ad copies (headlines, descriptions, creatives) 

Monitor and improve: 

• Cost per Lead (CPL) 
• Conversion rates 
• Campaign performance and ROI 

Conduct A/B testing for: 

• Ad creatives 
• Ad copies 
• Audience targeting 
• Landing page variations 

Analyse campaign data and share performance reports and insights regularly 

Ensure smooth platform experience and proper tracking (pixels, conversions, tags) 

Stay updated with the latest trends and best practices in performance marketing 

Required Skills & Experience 

• Hands-on experience with Google Ads, Meta Ads, and LinkedIn Ads 

Strong understanding of: 

• Performance funnels 
• Lead generation campaigns 
• Audience targeting & retargeting 

Experience in writing high-converting ad copies 

Knowledge of landing page optimization 

Ability to manage budgets and deliver results within target CPL 

Strong analytical and problem-solving skills 

Preferred Qualifications 

• Experience handling multiple ad platforms 
• Prior experience in lead-based campaigns 
• Familiarity with tools like Google Analytics, Tag Manager, Meta Pixel, etc. 
• Ability to work independently and take ownership of campaigns 

Apply Now:[Confidential Information] | +91 7981415730