Performance Marketing Executive / Specialist

Job Summary

We are looking for aPerformance Marketing Specialistwho can plan, execute, andoptimizepaid advertising campaigns acrossGoogle Ads, Meta (Facebook & Instagram), and LinkedIn. The ideal candidate should be data-driven, hands-on with ad platforms, and focused on generating quality leads at an effective cost.

Key Responsibilities

Plan, execute, and managepaid ad campaignson:

• Google Ads
• Meta Ads (Facebook & Instagram)
• LinkedIn Ads

Create, test, andoptimize:

• Landing pages(in coordination with design/dev teams)
• Ad copies(headlines, descriptions, creatives)

Monitor and improve:

• Cost per Lead (CPL)
• Conversion rates
• Campaign performance and ROI

Conduct A/B testing for:

• Ad creatives
• Ad copies
• Audience targeting
• Landing page variations

Analysecampaign data and shareperformance reportsand insights regularly

Ensure smoothplatform experienceand proper tracking (pixels, conversions, tags)

Stay updated with the latest trends and best practices in performance marketing

Required Skills & Experience

• Hands-on experience withGoogle Ads, Meta Ads, and LinkedIn Ads

Strong understanding of:

• Performance funnels
• Lead generation campaigns
• Audience targeting & retargeting

Experience in writinghigh-converting ad copies

Knowledge oflanding page optimization

Ability to manage budgets and deliver results within target CPL

Strong analytical and problem-solving skills

Preferred Qualifications

• Experience handlingmultiple ad platforms
• Prior experience inlead-based campaigns
• Familiarity with tools like Google Analytics, Tag Manager, Meta Pixel, etc.
• Ability to work independently and take ownership of campaigns

Apply Now:[Confidential Information] | +91 7981415730