Performance Marketing Executive Specialist

We are looking for a data-driven and execution-focused Performance / Growth Marketing Executive to drive lead generation, brand reach, and pipeline growth across global markets.

This role requires hands-on experience in paid advertising, outbound campaigns, and account-based marketing (ABM), with the ability to manage and optimize campaigns across multiple countries for SaaS products.

• Plan, execute, and optimize campaigns across:
• Google Ads (Search, Display, YouTube)
• Meta Ads (Facebook & Instagram)
• LinkedIn Ads (B2B targeting)
• Manage budget allocation and ROI optimization
• Continuously improve CTR, CPC, CPL, and conversion rates
• Run A/B testing on creatives, copies, and landing pages

• Execute and manage campaigns across multiple geographies
• Adapt strategies based on regional audience behavior and performance
• Optimize campaigns based on market-specific insights and data

• Drive high-quality inbound and outbound lead generation
• Optimize funnels from awareness → consideration → conversion
• Collaborate with Sales for lead quality and pipeline conversion

• Identify and target high-value accounts
• Plan and execute ABM campaigns across channels
• Run personalized reach-out campaigns via email, LinkedIn, and WhatsApp
• Work closely with Sales for targeted account penetration

• Plan and execute email marketing campaigns (drip, nurture, re-engagement)
• Manage email tools, segmentation, and automation workflows
• Execute WhatsApp marketing campaigns for engagement and follow-ups
• Track open rates, click rates, and conversions

• Track campaign performance using tools like:
• Google Analytics
• Ad platform dashboards
• CRM tools
• Analyze data to identify:
• Performance gaps
• Growth opportunities
• Prepare regular performance reports and insights

• Work closely with:
• Sales team for lead feedback and conversions
• Design/content team for creatives and messaging
• Align campaigns with product positioning and GTM strategy

• 2–4 years of experience in Performance / Growth Marketing (SaaS preferred)
• Hands-on experience in:
• Google Ads
• Meta Ads
• LinkedIn Ads
• Experience managing campaigns across multiple countries / regions
• Experience in B2B SaaS marketing is a strong plus
• Experience with Email Marketing tools and automation
• Exposure to WhatsApp marketing platforms
• Experience in Account-Based Marketing (ABM) and outbound campaigns
  

• Strong analytical and data-driven mindset
• Ability to optimize campaigns for ROI and conversions
• Good understanding of B2B buyer journey
• Strong execution skills with attention to detail
• Experience in audience targeting and segmentation
• Excellent coordination with Sales and cross-functional teams
• Ability to manage multiple campaigns simultaneously
  

• Google Ads, Meta Ads Manager, LinkedIn Campaign Manager
• Google Analytics / GA4
• CRM tools (HubSpot, Zoho, Salesforce, etc.)
• Email tools (Mailchimp, HubSpot, etc.)
• WhatsApp marketing tools
  

• Bachelor's degree in Marketing, Business, or related field
• Certifications in Google Ads / Meta Ads are a plus
  

• Consistent lead generation growth across markets
• Improved campaign ROI and conversion rates
• Strong pipeline contribution to Sales
• Successful execution of multi-country campaigns
• Effective ABM and outbound engagement
  

• Someone who can own performance marketing end-to-end, scale campaigns globally, and drive measurable growth through paid ads, outreach, and data-driven optimization.