Performance Marketing Executive

Company Description

Spark Point Abroad supports students in accessing education and career opportunities in Germany through structured, end-to-end guidance. The organization helps students secure admission to public universities offering low or zero tuition fees, aligning course choices with academic and career goals. It also specializes in Germany's dual vocational training (Ausbildung), assisting with eligibility, applications, and preparation for high-demand sectors. In addition, Spark Point Abroad provides practical training and tailored support to help students obtain internships and entry-level jobs in Germany, focusing on real-world skills, industry expectations, and interview readiness. The team is committed to preparing learners for successful careers, not just successful applications.

Role Description

This is a full-time, on-site Performance Marketing role based in Indore. The role involves planning, executing, and optimizing digital marketing campaigns across channels such as search, social media, and email to drive qualified leads for Spark Point Abroad's education and training programs. The Performance Marketer will monitor campaign performance, analyze data, and implement strategies to improve conversion rates and return on ad spend. Day-to-day activities include creating and testing ad creatives, managing budgets, conducting audience segmentation, and collaborating with sales and counseling teams to align marketing initiatives with enrollment goals. The role also requires regular reporting, competitor analysis, and ongoing experimentation to identify growth opportunities.

Qualifications

• Strong Communication and Customer Service skills to engage prospective students, respond to inquiries, and support cross-functional collaboration.
• Demonstrated ability in Market Research to understand target audiences, competitive landscape, and trends in international education and vocational training.
• Experience in Sales and Marketing Strategy to design performance-driven campaigns, optimize funnels, and support enrollment objectives.
• Knowledge of digital performance marketing tools (e.g., Meta Ads, Google Ads, analytics platforms) and data-driven decision-making.
• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Ability to work on-site in Indore, manage multiple campaigns simultaneously, and meet deadlines in a fast-paced environment.
• Prior experience in education consulting, study abroad services, or edtech is an advantage.
• Comfort with using CRM systems and basic reporting tools to track leads and measure campaign impact.