FragrantSouq is looking for a results-driven Performance Marketing Executive to manage and scale paid advertising across key digital platforms. We are looking for someone with strong hands-on experience in Google Ads and Meta Ads, with a clear understanding of how to turn ad spend into measurable business growth.
In this role, you will be responsible for planning, launching, managing, and optimizing paid campaigns, improving conversion performance, and identifying issues across targeting, creatives, tracking, landing pages, and website flow.
Key Responsibilities- Plan, launch, manage, and optimize campaigns across Google Ads and Meta Ads
- Set up, manage, and scale campaigns on TikTok Ads and Snapchat Ads
- Test and optimize creatives (images, videos, UGC) across all platforms including TikTok & Snapchat
- Improve campaign efficiency, conversion rate, and return on ad spend
- Monitor campaign performance closely and make data-driven optimization decisions
- Manage budgets carefully and allocate spend based on performance
- Review and improve landing pages, lead forms, offers, and calls to action
- Ensure proper setup of tracking, tags, pixels, and conversion events
- Work with Google Tag Manager, GA4, Google Search Console, Meta Pixel, and CAPI
- Identify performance issues related to targeting, creatives, bidding, tracking, landing pages, website issues, or account structure
- Prepare clear reports on campaign performance, cost per lead, conversion trends, and marketing return
- Stay updated with platform changes, best practices, and new growth opportunities
Preferred Experience- 2–5 years of hands-on experience in performance marketing, preferably in eCommerce
- Strong expertise in:
- Meta Ads Manager
- Google Ads (Search, Shopping, Performance Max)
- Working knowledge of:
- TikTok Ads
- Snapchat Ads
- Experience with tracking and analytics tools
- Strong analytical mindset with a deep understanding of performance metrics
What We're Looking ForWe want someone who understands performance marketing in depth and knows how to convert marketing spend into real business results. You should be proactive, analytical, and focused on continuous testing and improvement.
