Performance Marketing Executive

Company Description

Rcosource Private Limited is a trusted provider of e-commerce solutions that empower businesses to achieve their online selling objectives. Specializing in Amazon, Flipkart, and Meesho account management, as well as offering warehouse facilities, we deliver tailored services to streamline online operations. Our expert management team helps businesses reach their target audiences through cutting-edge digital marketing strategies, including search engine optimization (SEO) and social media marketing. We are committed to driving success for organizations in the ever-evolving e-commerce landscape.

Role Description

This is a full-time, on-site role for a Performance Marketing Executive located in Indore. The Performance Marketing Executive will be responsible for planning and executing marketing campaigns, conducting market research, analyzing performance metrics, and working closely with the sales and marketing teams to optimize strategies for customer acquisition and revenue growth. The role will also involve leveraging data-driven insights to refine marketing approaches and ensure effective resource allocation.

Responsibilities

* Plan, create, and manage paid advertising campaigns on Google Ads and Meta (Facebook & Instagram).

* Perform keyword research, audience targeting, and competitor analysis.

* Optimize campaigns to improve ROI, ROAS, and lead generation performance.

* Monitor daily ad performance and manage budgets effectively.

* Generate performance reports and provide insights for improvement.

* Coordinate with creative and content teams for ad creatives and copy.

Qualifications

• Strong expertise in Market Planning and Market Research to identify trends, analyze data, and develop strategies.
• Excellent Communication skills for clear and effective collaboration, both internally and externally.
• Minimum 1 year (Hands-on experience in managing paid ad campaigns)
• Proficiency in digital marketing platforms and analytical tools is highly desirable.

• Working Time - 10 am to 6:30 pm
• Working Days - Monday to Saturday
• 1.5 Paid Leave ( Every Month )