We are looking for experience Performance Marketing Executives to increase business growth through performance marketing campaigns achieving ever better ROI, conversions and growth.
Experience
- 2-5 years of hands-on experience in performance marketing or paid media roles
- Experience in retail, e-commerce, D2C, marketplaces, or consumer brands preferred
- Proven track record of managing performance budgets and delivering ROI-driven outcomes
Qualification
- Bachelor's degree in Marketing, Business, Communications, or related field
- MBA (Marketing / Digital Marketing / Analytics) preferred
Job Description
- Plan, execute, and optimize performance marketing campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), TikTok, Snapchat, and other relevant channels.
- Design digital performance campaigns aligned with business goals (sales, leads, app installs, revenue).
- Manage paid budgets, bidding strategies, targeting, and placements to maximize ROI and campaign efficiency.
- Monitor campaigns daily and optimize performance to improve ROAS, CPA, CTR, CVR, CPM, and overall results.
- Perform A/B testing on ad creatives, copies, audiences, landing pages, and offers to improve conversions.
- Ensure accurate conversion tracking and reporting via GA4, Google Tag Manager, Meta Events Manager, and UTM tagging.
- Give clear direction and inspiration to creative teams in developing engaging concepts and high-performing ad creatives (video, static, carousel).
- Analyze campaign and customer data to identify trends, customer behavior, and scaling opportunities.
- Prepare weekly and monthly performance reports with insights, learnings, and action plans.
- Coordinate with cross-functional teams (e-commerce/sales/CRM/customer support) to improve funnel performance and campaign outcomes.
KPIs
- Improve ROAS month over month across all paid platforms
- Reduce CPA / CAC month over month while maintaining sales/lead targets
- Increase conversion rate (CVR) month over month through testing and optimization
- Ensure the business goals are met without exceeding the approved budget
- Increase paid campaign engagement and CTR month over month
- Maintain accurate tracking and reporting across campaigns and platforms
Knowledge Required
- Performance marketing principles and full-funnel digital marketing concepts
- AI Driven campaign optimisation
- Paid media platforms (Google, Meta, TikTok, Snapchat, etc.)
- Experience with SMM tools (Hootsuite, Sprout, Sprinklr), marketing automation platforms (Eloqua, Marketo) and CRM platforms (HubSpot, Salesforce)
- Conversion tracking, attribution models, and analytics frameworks
- Retail / e-commerce customer journeys and purchase behavior
- Landing page optimization and CRO fundamentals
Skills Required
- Strong analytical and data interpretation skills
- Hands-on experience with paid media platforms and analytics tools
- Understanding of creative performance drivers (visuals, messaging, formats)
- Reporting and dashboarding skills
- Performance and outcome-oriented mindset
- Strong collaboration and communication skills
- Proactive approach to testing, learning, and optimization
- Attention to detail and accountability for results
