Performance Marketing Executive / Manager

Performance Marketing Executive / Manager

Role Overview:
We are looking for a data-driven Performance Marketing professional to drive student admissions through digital channels. The candidate should be skilled in paid advertising, analytics, and AI-powered marketing tools to generate high-quality leads and improve conversions.

Key Responsibilities:

• Plan and manage Google Ads, Meta Ads, and other digital campaigns for admission lead generation.

• Optimize campaigns to improve cost per lead (CPL) and conversions.

• Use AI tools for ad creatives, audience targeting, and campaign optimization.

• Track performance using Google Analytics and marketing dashboards.

• Work closely with the admissions team to improve lead-to-admission conversion.

• Create and optimize landing pages and digital funnels.

Requirements:

• 35 years experience in performance marketing.

• Strong knowledge of Google Ads, Meta Ads, and digital analytics.

• Familiarity with AI marketing tools and automation.

• Experience in education or edtech marketing is preferred.

Key Metrics: Lead generation, cost per lead, and admission conversions.