Performance Marketing Executive (Kochi)

We're looking for a Performance Marketing Executive to join our dynamic marketing team at Brototype in Kochi. The ideal candidate is passionate about paid campaigns, data-driven growth, and delivering measurable results through digital marketing.

Role: Performance Marketing Executive

Location: Kochi, Kerala (On-site)

Experience: Minimum 1 year in Performance Marketing (1-3 years)

Job Type: Full time, Permanent

Role Overview

You'll be responsible for planning, executing, and optimizing paid campaigns across Google Ads and Meta Ads (Facebook/Instagram) to drive qualified leads and admissions for Brototype's training programs.

Key Responsibilities

Plan and manage campaigns across Google Search, Display, YouTube, Facebook, and Instagram.

Optimize performance to achieve key metrics: CPL, CTR, CAC, ROAS.

Conduct A/B testing on creatives, audiences, and landing pages.

Track and report campaign data using GA4, Meta Ads Manager, and Google Ads Dashboard.

Collaborate with the media and design teams to develop creatives and ad copies.

Manage budgets efficiently and allocate spending strategically.

Qualifications & Skills

Minimum 1 year of hands-on experience in Google Ads & Meta Ads.

Proficiency in GA4, Google Tag Manager, and Looker Studio.

Strong understanding of digital marketing metrics (CTR, CPC, ROAS, CVR).

An analytical, creative, and data-driven mindset.

EdTech industry experience is a plus.

(Candidate must have own Laptop.)