Performance Marketing Executive

Role Description

We are looking for an experienced and results-driven Performance Marketing Executive to plan, execute, monitor and optimize paid digital marketing campaigns across platforms such as Google Ads and Meta Ads.The ideal candidate should be highly analytical, data-driven and comfortable working with performance metrics, campaign testing, budget optimization and customer acquisition.

Key Responsibilities

• Plan and execute paid acquisition campaigns across Google Ads, Meta Ads and other relevant platforms.
• Manage campaigns across TOFU, MOFU and BOFU stages.
• Develop campaign structures based on products, audiences, customer segments and business objectives.
• Manage campaigns for key product categories, particularly Whey, Nitro and ISO.
• Monitor and optimize campaigns based on ROAS, CAC, CPA, revenue and conversion performance.
• Identify opportunities to scale high-performing campaigns while controlling acquisition costs.
• Manage Google Search, Shopping/PMax, Display, YouTube and remarketing campaigns.
• Conduct keyword research and optimize search campaigns around product, category, competitor and high-intent queries.
• Plan and execute Facebook and Instagram campaigns, including prospecting, retargeting and customer acquisition.
• Test different creatives, hooks, messaging, offers, audiences and landing pages.
• Analyze creative-level and campaign-level performance to identify winning combinations.
• Conduct A/B testing across creatives, ad copy, audiences, offers, landing pages, campaign structures and bidding strategies.
• Prepare regular performance reports and provide actionable insights.
• Analyze customer acquisition funnels and identify areas for conversion improvement.
• Assist in budget planning, allocation and daily spend monitoring.
• Work closely with Growth, Marketing, Creative, Content, E-commerce and Product teams.
• Maintain dashboards and reporting systems for campaign performance.
• Continuously identify opportunities to improve CAC, ROAS and conversion rates.

Qualifications

• Minimum 3 years of relevant experience in Performance Marketing, Paid Media or Digital Marketing.
• Hands-on experience with Google Ads and Meta Ads.
• Strong understanding of full-funnel digital marketing & performance metrics including CAC, ROAS, CPA, CTR, CPC, CPM and conversion rate.
• Proven experience in managing and optimizing paid campaigns.
• Proficiency in Excel/Google Sheets and performance dashboards.
• Ability to interpret data and convert insights into actionable strategies.