Roles And Responsibilities
- Assist with and eventually take ownership of a variety of paid media efforts across
Google Ads such as keyword expansion, bid optimization, campaign strategy, ad copy testing, remarketing, and more.
- Should have working experience in paid social media like YouTube, Facebook, Twitter, LinkedIn.
- Launch & scale growth marketing campaigns (high intent search campaigns, account-based marketing, prospecting, funnel/nurture optimization, conversion rate
optimization)
- Report on campaign efforts (Conversions, Qualified Leads, A/B tests, etc.)
- Research & explore new channels to expand marketing efforts
- Take a data-driven approach to campaign optimization while also understanding the importance of brand building & becoming an industry leader
- Facilitate industry partnership media buys (audience targeting, asset delivery, etc.)
- Keep up with the latest in digital marketing (trends, new platforms, privacy, etc.)
Desired Candidate Profile
- 2 years experience with lead/demand generation at a digital marketing agency, in tech, or B2B and B2C.
- PPC Experience - Paid Search / SEM (Google Ads + Editor, Microsoft Ads), Paid
Social (Facebook Ads, LinkedIn Ads, Twitter Ads), Display Ads / Remarketing, etc.
- Ability to blend quantitative data with qualitative data to optimize campaign
performance
- Implement A/B testing methodologies (ad copy, display ads, social ads, landing pages, etc)
- Collaborate, share, and receive feedback from multiple teams (design, sales, product, etc) to ensure campaign goal alignment
- Detail-oriented, results-driven & proactive - continuously providing ideas, feedback and results to further growth marketing efforts.
About Company: At Webenza, we build brands, give them visibility, and become their voice. We believe in innovating simplicity, fueling conversations, and enhancing reputation. Our name suggests the extravagance of the web. Redefining excellence in the digital advertising ethos. We live for it! We leap beyond strategy to storytelling! We create a 360-degree visceral connection between you and your customers, helping to reconnect and deliver your brand promise by creating compelling, authentic, and relevant brand experiences in the digital sphere.
Puneet Pahuja, the founder and CEO, with his years of experience, formed Webenza with a zeal to make a difference, and here we are, a group of creatively charged people working together towards achieving it. The one thing that is common amongst all is the passion and drive to excel in what we do. What's more Our work leaves us clueless about the difference between work and fun.
