Performance Marketing Executive

Job Post :- Performance Marketing Executive

Experience: 1 to 3 Years

Location - Ahmedabad (Work from office)

Key Responsibilities:

Build and execute customer lifecycle & retention journeys

Reactivate dormant and inactive users through Email & WhatsApp automation

Create multichannel campaigns (Email, Push, SMS, WhatsApp, In-App & Web Push)

Manage customer segmentation and personalization strategies

Conduct A/B testing to improve open rates, CTR, and conversions

Track retention, reactivation, repeat purchase ratio & customer lifetime value (CLV)

Prepare performance reports with revenue impact insights

Collaborate with the Growth, Product, and Content teams

Required Skills:

1–3 years of experience in CRM, Email Marketing & Marketing Automation

Strong understanding of customer retention and lifecycle marketing

Data-driven mindset with a focus on achieving business goals

Proven ability to improve customer engagement, retention, and sales

Excellent communication and persuasion skills