Job Title: Performance Marketing Executive
Experience: 2-4 years
Location: Noida Sec -16, WTT Building
Job Type: Full-time
Company Overview:
- GreenHonchos is a fast-growing eCommerce solutions provider, helping brands scale and succeed in the digital landscape. With a strong presence in India and Dubai, we leverage technology, AI, and data-driven strategies to drive growth. Our team thrives on creativity, collaboration, and cutting-edge technology, making GreenHonchos the perfect place for ambitious professionals looking to drive real impact in the eCommerce space.
Key Responsibilities:
- Paid Media Management: Run high-performing campaigns on Meta Ads, Google Ads, Google Shopping, and emerging platforms.
- Conversion Optimization: Implement A/B testing for creatives, messaging, and audience segmentation using AI-driven insights.
- Data & Analytics: Track performance with Google Analytics 4, AI-driven attribution models, and predictive analytics tools.
- Budget & ROI Management: Optimize CPA, ROAS, and CLTV while managing budgets effectively.
- Inventory & Demand-Based Marketing: Align campaigns with stock levels and seasonal trends using AI forecasting.
- Creative Personalization: Collaborate with teams to develop AI-generated dynamic creatives via Adobe Firefly, Midjourney, and Runway ML.
- Retargeting & CRM Integration: Utilize AI-enhanced CRM tools for customer segmentation and lifecycle marketing.
- Leadership & Collaboration: Guide performance marketing teams and align strategies with cross-functional teams.
- Real-Time Optimization: Identify campaign inefficiencies and implement AI-driven solutions instantly.
- Preferred: Experience with AI-powered campaign tools like Google Performance Max, Meta's AI Targeting, ChatGPT, Adzooma, Smartly.io or similar.
What We Seek in You:
- Bachelor's/Master's in Marketing, Digital Advertising, or related fields.
- 3-5 years in performance marketing, PPC, and AI-supported advertising within eCommerce or agencies.
- Proficiency in ChatGPT, Adzooma, Smartly.io, Phrasee, Adobe Firefly, and AI-driven bidding strategies (preferred).
- Ecommerce & Digital Expertise: Strong grasp of D2C, conversion funnels, and audience segmentation.
- Hands-on experience with Google Analytics 4, Meta Business Suite, and AI-powered data visualization.
- Ability to interpret trends and refine marketing efforts accordingly.
- Strong team management and stakeholder presentation skills
