Performance Marketing Executive (Google & Meta)

Company Description

The Brand Bee is a full-service strategic brand consulting, digital marketing, and web solutions agency, offering tailored brand-building solutions to a diverse range of industries globally. Renowned for blending strategy, design, and marketing tactics, the agency creates unique and effective branding experiences. With expertise rooted in brand management, creative advertising, and digital marketing, The Brand Bee delivers innovative strategies that yield impactful and lasting results. Committed to their philosophy of MELIORA, the agency is passionate about crafting success stories that align with clients vision and goals.

Location: Gurgaon (Onsite)

Experience: 1+ Years

Industry: Digital Marketing Agency

Role Description

We are looking for a performance-driven Media Buyer with hands-on experience in both Google Ads and Meta Ads. The candidate will be responsible for planning, executing, monitoring, and optimizing paid advertising campaigns across multiple platforms to drive leads, sales, and ROI for clients across different industries.

Key Responsibilities

• Manage and optimize paid campaigns on Google Ads (Search, display, PMAX, GMB) and Meta (Facebook & Instagram).
• Plan media buying strategies based on client goals and budgets.
• Monitor campaign performance and ensure achievement of KPIs such as ROAS, CPL, CTR, and conversions.
• Conduct audience research, competitor analysis, and keyword research.
• Create campaign structures, ad copies, and coordinate creatives with the design team.
• Perform A/B testing for ads, audiences, and landing pages.
• Track and analyze campaign data using tools like Google Analytics, Meta Ads Manager, and Google Tag Manager.
• Prepare regular performance reports and insights for internal teams and clients.
• Stay updated with latest platform trends, algorithm changes and performance marketing strategies.

Qualifications

• 1+ years of hands-on experience in Google Ads and Meta Ads.
• Bachelor's degree in Marketing, Advertising, Communications, or a related field preferred
• Strong understanding of campaign setup, optimization, and scaling.
• Experience in lead generation and conversion campaigns.
• Knowledge of Pixel setup, conversion tracking, and analytics tools.
• Good analytical and problem-solving skills.
• Ability to manage multiple client accounts in a fast-paced agency environment
• Media Buying and Media Planning skills to manage the purchase and organization of ad placements
• Ability to work in a fast-paced, team-oriented environment

Preferred Skills

• Experience with e-commerce and D2C brands.
• Familiarity with Google Tag Manager and GA4.
• Basic understanding of landing page optimization and funnel strategy.

Why should you choose The Brand Bee

Our experienced team of thinkers, consultants, strategists, writers, and designers is committed to aligning and transforming our client's business goals into focused brand strategies, communicating them through engaging and integrated brand experience, and above all providing a structured approach to achieve tangible results.

Who do you think helps us in achieving all this Simple. It's YOU. We at The Brand Bee are committed to employee engagement and job satisfaction and it is for this reason - we follow a very strict hiring policy of carefully selecting our candidates through practical use case challenges and more.

Did this spike your interest

Please send in your resumes to [Confidential Information]. Know more about us at www.thebrandbee.com