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Astroyogi

Performance Marketing Executive (E-Commerce)

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  • Posted 11 days ago
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Job Description

Key Responsibilities

  • Plan, execute, and optimize performance marketing campaigns across Google, Meta, and marketplace platforms such as Amazon, Flipkart, and quick commerce channels.
  • Drive Direct-to-Consumer (D2C) user acquisition strategies.
  • Manage and scale marketplace ad campaigns (Amazon Ads, Flipkart Ads, quick commerce platforms like Blinkit/Zepto/Instamart) to maximize visibility, conversions, and sales.
  • Monitor daily campaign performance, analyzing KPIs like CTR, CPC, ROAS, and CAC to continuously optimize results.
  • Collaborate with content, design, and product teams to ensure campaign creatives and landing pages are conversion-optimized.
  • Manage budgets effectively and ensure cost-efficiency while achieving performance goals.
  • Conduct A/B testing on creatives, copies, audiences, and landing pages.
  • Generate reports using analytics tools (Google Analytics, Excel, etc.) to derive insights and improvement areas.
  • Stay updated with the latest platform algorithms, ad policies, and best practices across both ad platforms and marketplaces.

Requirements

  • 2–3 years of experience in Performance Marketing, preferably in e-commerce or D2C businesses.
  • Proven hands-on experience in managing paid campaigns on Google, Meta, and marketplace ad platforms.
  • Strong understanding of conversion funnels, audience targeting, remarketing strategies, and marketplace optimization.
  • Experience in running Amazon Ads, Flipkart Ads, and quick commerce ads (Blinkit, Zepto, Instamart) is required.
  • Strong analytical skills and proficiency in Excel / Google Sheets for campaign tracking and reporting.
  • Ability to multitask, prioritize, and meet tight deadlines.

Preferred Qualifications

  • Experience working with D2C brands or e-commerce startups.
  • Knowledge of SEO, CRM, retention marketing, and marketplace growth strategies is a plus.
  • Certification in Google Ads, Meta Blueprint, Amazon Ads, or similar is preferred.

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About Company

Job ID: 149209333

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Delhi, India

Skills:

Microsoft ExcelMarketplace Advertising Campaign ManagementSponsored BrandsData AnalysisSponsored DisplayPerformance AnalysisSponsored ProductsKeyword OptimizationReporting