Performance Marketing Executive

Hype Digitech is looking for a results-driven Performance Marketing Specialist to manage and optimize paid advertising campaigns for our clients across Wellness, Healthcare and Education.

The ideal candidate should have hands-on experience managing Google Ads and Meta Ads campaigns, understand lead generation, and be comfortable taking ownership of campaign performance.

This is not a social media posting role. We are looking for someone who understands performance, numbers, optimization and lead quality.

Key Responsibilities

• Plan, create, launch and manage Google Ads campaigns.
• Plan, create, launch and manage Meta Ads campaigns.
• Manage lead-generation and conversion campaigns.
• Perform keyword research, audience research and competitor analysis.
• Monitor CPL, CPA, CTR, conversion rate and lead quality.
• Optimize campaigns based on performance data.
• Manage campaign budgets and pacing.
• Set up and troubleshoot conversion tracking.
• Work with Google Analytics, Google Tag Manager and Meta Pixel.
• Coordinate with the website/development team for landing pages and tracking.
• Conduct A/B testing of campaigns, audiences, creatives and landing pages.
• Identify poor-performing campaigns and implement corrective actions.
• Prepare weekly/monthly performance reports.
• Provide insights and recommendations to improve campaign performance.
• Stay updated with Google Ads and Meta Ads platform changes.

Required Skills

Must Have

• 2–4 years of hands-on performance marketing experience.
• Strong Google Ads knowledge.
• Strong Meta Ads knowledge.
• Lead-generation campaign experience.
• Good understanding of conversion tracking.
• Google Analytics / GA4.
• Google Tag Manager.
• Meta Pixel and basic tracking concepts.
• Strong analytical and problem-solving skills.
• Good Excel/Google Sheets knowledge.
• Ability to independently manage multiple client accounts.

Good to Have

• Landing page/CRO knowledge.
• CRM and lead tracking experience.
• WhatsApp lead-generation experience.
• Experience with healthcare, wellness or education campaigns.
• Google Ads certification.
• Meta Blueprint certification.

What We Expect

We are looking for someone who doesn't simply follow instructions.

You should be able to look at a campaign and say:

CPL has increased. Here is why it happened, here is what I am changing, and here is how I will measure whether it worked.

Performance Metrics

Your performance will be evaluated based on:

• Campaign performance
• CPL/CPA improvement
• Lead quality
• Budget utilization
• Account retention
• Reporting quality
• Optimization frequency
• Client satisfaction
• Ability to independently manage accounts