Company Overview
Digicrowd Solution is a performance-driven digital marketing agency established in 2019. We specialize in SEO, social media marketing, content strategy, and paid advertising. With a client-focused approach and a passion for delivering measurable outcomes, we empower businesses to grow through strategic digital initiatives.
Position Overview
We are seeking a motivated and detail-oriented Performance Marketing Executive to support the execution and optimization of paid advertising campaigns across digital platforms. The ideal candidate should have hands-on experience in managing ads, analyzing campaign data, and working in a fast-paced digital environment.
Key Responsibilities
- Assist in planning and executing paid advertising campaigns on platforms such as Google Ads, Meta Ads (Facebook/Instagram), and LinkedIn.
- Conduct keyword research, audience targeting, and competitor analysis.
- Monitor campaign performance and assist in optimizing bids, budgets, and targeting.
- Coordinate with the design team to develop creatives aligned with campaign objectives.
- Implement tracking codes, set up UTM parameters, and ensure accurate data collection.
- Prepare and maintain campaign performance reports with key metrics and insights.
- Stay updated on trends and best practices in digital advertising.
- Support the Ads Manager in developing strategies for improving campaign ROI.
- Maintain records of ad spends, performance benchmarks, and reporting schedules.
Qualifications
- Bachelor's degree in marketing, Advertising, Business, or a related field.
- 1 year of relevant experience in managing paid ad campaigns.
- Basic understanding of Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
- Familiarity with advertising metrics such as CPC, CTR, CPA, and ROAS.
- Knowledge of analytics tools like Google Analytics and Facebook Pixel is preferred.
- Strong attention to detail and data analysis skills.
- Good communication and time management skills.
- Certification in Google Ads or Meta Blueprint is an added advantage.
What We Offer
- Opportunity to work on diverse and challenging digital campaigns.
- Learning-oriented and collaborative team environment.
- Career growth opportunities within a dynamic agency setup.
- Exposure to high-impact clients and real-time campaign strategies.
