Performance Marketing Executive - D2C Product Brand

Job Title: Media Buyer (Performance Marketing Executive)

Location: Malad East , Mumbai — In-office (Monday to Saturday) (10 am to 7pm)

Employment Type: Full-time

Experience: Min 6 Months - 2 Years

Reports to: Marketing Lead / Founder

About the Role

We are a fast-growing, founder-led direct-to-consumer (D2C) brand .We're looking for a hands-on Media Buyer to plan, run, and optimise our paid campaigns and drive profitable growth. This role is primarily focused on Meta (around 70%), with Google making up the remaining 30% — so you should be strong on both, with Meta as your core strength. You'll own real budgets and have a direct line to the brand's growth.

Key Responsibilities

●Plan, set up, and manage paid campaigns across Meta (Facebook/Instagram) and Google Ads, with Meta as the primary focus (70%) and Google (30%).

● Own day-to-day campaign management — budgets, bidding, audiences, creative testing, scaling winners, and cutting underperformers.

● Drive and improve key metrics: ROAS, CAC, CTR, CPM, CPC, and conversion rate.

● Build and test audiences — prospecting, retargeting, and lookalikes — and continuously optimise for efficiency.

● Brief and coordinate with the content/creative team on ad creatives (statics, videos, UGC) and test variations.

●Track performance daily and weekly, maintain reporting dashboards, and use data to guide decisions.

● Manage ad budgets responsibly and scale spend profitably, within agreed guidelines.

● Stay on top of platform updates, ad policies, and new features on Meta and Google.

● Work with the website/landing-page team to improve conversion (basic CRO awareness).

Must-Have Skills & Qualifications

●6+ months of hands-on experience running paid campaigns on both Meta Ads and Google Ads, with Meta as your stronger platform.

●Solid working knowledge of Meta Ads Manager and Google Ads (Search, Performance Max/Shopping, Display).

●Confident with performance metrics (ROAS, CAC, CTR, CPM, conversion rate) and comfortable making data-driven decisions.

●Proficiency in Google Sheets / Excel for reporting and analysis.

●Good understanding of the D2C / e-commerce funnel and performance-marketing fundamentals.

●Analytical, detail-oriented, and responsible with budgets.

Good to Have (Plus Points)

●Experience scaling a D2C / e-commerce brand profitably.

●Familiarity with Meta Pixel / Conversions API, Google Analytics (GA4), and Shopify.

●Experience briefing creatives and working closely with a content team.

● Exposure to additional channels (YouTube, influencer, or marketplace ads).

What We Offer

● Ownership of real ad budgets at a fast-growing D2C brand.

● A close-knit team and direct, visible impact on growth.