Performance Marketing Executive

Company: Coitonic Outfits Private LimitedLocation: D229, Hanuman Nagar, Amrapali Marg, Vaishali Nagar, Jaipur, Rajasthan 302021About Coitonic

Coitonic is a growing Indian D2C activewear brand focused on premium gymwear and fitness apparel. We sell through our own e-commerce website and leading marketplaces. We are looking for a performance-driven marketing professional who can scale online sales, optimize advertising budgets, and improve profitability.

Key Responsibilities

• Paid Advertising: Plan, execute, and optimize campaigns on Meta Ads (Facebook and Instagram) and Google Ads.
• Revenue Growth: Drive website traffic, conversions, revenue, and customer acquisition.
• Campaign Optimization: Monitor CTR, CPC, CPM, CPA, ROAS, conversion rate, and cost per purchase.
• Budget Management: Allocate daily advertising budgets and scale winning campaigns while maintaining profitability.
• Creative Testing: Test ad creatives, hooks, videos, primary text, offers, and audience segments.
• Retargeting: Develop retargeting campaigns for website visitors, add-to-cart users, and previous customers.
• Tracking & Analytics: Monitor Meta Pixel, Conversions API (CAPI), GA4, Google Tag Manager, and conversion tracking.
• Reporting: Prepare daily, weekly, and monthly reports covering ad spend, revenue, ROAS, orders, and campaign performance.
• E-commerce Coordination: Work with the creative, website, and merchandising teams to improve product landing pages and conversion rates.
• Competitor Analysis: Research competitor advertising strategies, offers, creatives, and customer acquisition tactics.

Required Skills & Qualifications

• 1–3 years of experience in performance marketing, preferably in D2C, fashion, activewear, or e-commerce.
• Hands-on experience managing Meta Ads and Google Ads accounts.
• Strong understanding of campaign structures, audience targeting, retargeting, and scaling strategies.
• Knowledge of ROAS, CAC, CPA, AOV, CTR, CPM, CPC, and conversion rate.
• Experience with Shopify, GA4, Meta Pixel, and Google Analytics.
• Strong analytical, problem-solving, and budget-management skills.
• Proficiency in Excel or Google Sheets for performance reporting.
• Ability to make data-driven decisions and take ownership of sales targets.

Key Performance Indicators (KPIs)

KPI

Performance measurement

Revenue

Achieve assigned online sales targets

ROAS

Maintain and improve advertising returns

CPA

Control cost per acquisition

Conversion Rate

Improve website purchase conversion

Ad Spend

Utilize the allocated budget efficiently

Reporting

Accurate and timely performance reports

Scaling

• Increase profitable sales without compromising margins