Performance Marketing Executive (BlinkIt / Zepto Ads Experience Preferred)

IMPORTANT:

Please submit your resume in PDF format only, and kindly read the JD in its entirety.

ROLE OVERVIEW:

Summary: This role is about capturing the now consumer. You will be the driving force behind our client's visibility and sales on India's fastest-growing Quick Commerce platforms (BlinkIt, Zepto, Swiggy Instamart, etc.).

As a Performance Marketing Executive, you won't just be running ads; you will be ensuring that a 30-year legacy brand dominates the digital shelf in the 10-minute delivery ecosystem.

Mission: The core mission of this position is to own the Quick Commerce advertising P&L. Your work will directly impact the company's bottom line by scaling revenue and acquiring new customers through high-efficiency ad spend.

If you are passionate about high-speed retail and love seeing instant results from your campaigns, this opportunity offers you the budget and autonomy to make a massive impact.

ROLE DETAILS:

• Role: Performance Marketing Executive - Quick Commerce

• Experience Required: 6+ months

• Compensation: Up to 4 LPA

• Client's Industry: Food & Beverage (F&B) | 30+ Years Legacy, 250+ Crore in Revenue

• Location: Bengaluru

• Employment Type: Full-time

• Work Arrangement: Work from Office (WFO)

• Working Days: Mon-Sat

ABOUT THE CLIENT'S COMPANY:

Our client is a leading food and beverage (F&B) brand known for its premium products and strong market presence across retail outlets, delivery platforms, quick commerce, and e-commerce.

With over three decades of legacy and state-of-the-art manufacturing, they are in a phase of dynamic growth, modernizing their operations to serve millions of customers while maintaining their core value of excellence.

ROLES & RESPONSIBILITIES:

1. Quick Commerce Campaign Management

• Execute and manage end-to-end advertising campaigns specifically on Quick Commerce platforms (BlinkIt, Zepto, Swiggy Instamart, and BigBasket).

• Perform keyword research and selection to ensure the brand appears for the most relevant high-intent searches.

• Collaborate with the creative team to develop high-converting ad creatives and banners suitable for the quick-scroll nature of these apps.

2. P&L Ownership & Budget Optimization

• Take full ownership of the Ads P&L for Quick Commerce channels.

• Manage and allocate large monthly marketing budgets effectively to maximize Return on Ad Spend (ROAS).

• Monitor daily spend against sales performance to ensure campaigns remain profitable and within target cost-of-acquisition metrics.

3. Analytics, Reporting & Strategy

• Track critical performance metrics daily (CTR, CPC, ROAS, Impression Share) and make real-time adjustments.

• Prepare weekly and monthly performance reports for the leadership team, highlighting wins, insights, and areas for improvement.

• Identify trends in the Quick Commerce space and suggest new strategies to stay ahead of competitors.

WHAT WE ARE LOOKING FOR:

a) Must-Haves:

• Full-time bachelor's degree.

• Minimum 6+ months of hands-on experience specifically running performance marketing ads on Quick Commerce platforms (BlinkIt, Zepto, Swiggy Instamart).

• A solid understanding of ROAS (Return on Ad Spend) and experience managing advertising budgets. You must be comfortable with numbers.

b) Nice-to-Haves:

• Experience in the Food & Beverage (F&B) or FMCG industry.

• Knowledge of listing optimization (SEO) for Quick Commerce platforms.

• Experience managing seasonal/festive sale campaigns.

c) Tools & Skills Required:

• Ad Platforms: Deep familiarity with BlinkIt Brand Central, Zepto Ads console, or similar Quick Commerce ad managers.

• Soft Skills: Strong analytical thinking and the ability to work in a fast-paced environment.

PERKS & BENEFITS:

• Health Insurance

• Meal at the Office

• Annual Festive Bonus

• Employee Discount Across the Brand's Retail Outlets

REPORTING STRUCTURE:

This role will report to the marketing leadership team.

CANDIDATES/APPLICANTS PLEASE NOTE:

Apex Growth Talent and/or its representatives never charge any fees or money at any stage of the recruitment process. We will never ask for OTPs, bank details, credit/debit card information, PAN, Aadhaar numbers, tax documents, or investment reports.