Manage and optimise pay-per-click (PPC) advertisements on platforms such as Google Ads, Bing, LinkedIn Ads, Meta Ads, and Reddit, as well as other relevant channels.
Understanding the client's requirements/ brief and accordingly delivering a relevant performance marketing strategy, which in turn drives success for the brand.
Implement and configure the necessary tracking tools for campaign performance analysis.
Research and optimise the paid ads strategy to optimise campaigns to meet KPI, based on market trends & data findings.
Analyse the paid ads performance daily and provide insights to internal and external stakeholders, and create periodic reports.
Job Skills:
Technical Skills: Google Ads, Meta Ads, Analytics
Strong creative and analytical skills
Excellent organisational skills and multitasking abilities
Ability to work independently and with a team to efficiently meet deadlines in a fast-paced working environment
