Company Description
FraX is an innovative investment app that combines the reliability of real estate with the intelligence of fintech. Designed for modern, serious investors, FraX empowers users to build wealth through a transparent and diversified real estate portfolio. Offering intuitive tools and features, FraX ensures a seamless and informed investment experience for its users.
Role Description
We're looking for a performance marketer who has hands-on experience scaling app installs and knows how to drive efficient acquisition across paid channels.
Your core mandate: drive high-quality app downloads at optimal CAC.
This is a full-time, on-site role based in Gurgaon.
What you'll do
- Plan, execute, and scale app install campaigns across Meta (Facebook & Instagram), Google (UAC / App Campaigns) and LinkedIn (for high-intent cohorts)
- Optimize campaigns for installs, CAC, and downstream conversion (KYC, investment)
- Continuously improve funnel metrics: CTR → CPI → activation → conversion
- Run rapid experiments across Creatives (static, video, hooks), Audience targeting & cohorts, App store & landing page journeys
- Work closely with product to improve app onboarding and conversion flows
- Monitor attribution and performance using tools like AppsFlyer / Firebase / GA
- Identify and unlock new growth opportunities and channels
Qualifications
- 2–3 years of hands-on experience in performance marketing with a focus on app installs
- Proven experience running campaigns on Meta, Google App Campaigns, and/or LinkedIn
- Strong understanding of mobile attribution, CPI, CAC, and LTV
- Experience optimizing for post-install events (not just installs)
- Data-driven mindset with strong analytical skills
- Familiarity with tools like AppsFlyer, Firebase, Google Analytics
- Ability to move fast, test aggressively, and iterate based on data
Preferred Background
- Experience in fintech / investment / trading apps
- Understanding of user behavior in financial products (KYC, trust, drop-offs)
- Prior experience in a high-growth startup environment
What success looks like
- Scaled app installs efficiently (low CPI, improving CAC)
- Improved install → KYC → first investment conversion rates
- Built a repeatable, data-driven growth engine
Why this role is exciting
- Direct ownership of growth for a high-potential fintech product
- Work on a category where trust + performance marketing intersect
- Opportunity to build from early traction to scale
