Performance Marketing Executive (Account Management)

Job Title: Performance Marketing Executive (Google & Meta Ads)

Location: Andheri East, Mumbai

Specialisation: Google Ads & Meta Ads

About the Role

We are looking for a result-oriented Performance Marketing professional with hands-on experience in managing paid advertising campaigns across Google Ads and Meta Ads platforms. The ideal candidate should have a strong understanding of campaign optimisation, audience targeting, budget management and performance analytics to drive business growth and achieve client objectives.

Key Responsibilities

• Plan, execute and manage paid advertising campaigns across Google Ads and Meta Ads.
• Set up and optimise campaigns across Search, Display, Performance Max, YouTube and Meta platforms.
• Monitor campaign performance and optimise budgets to achieve KPIs such as ROAS, CPA, CPL, CTR and conversions.
• Conduct keyword research, audience analysis and competitor research.
• Develop and implement effective audience targeting, retargeting and remarketing strategies.
• Analyse campaign data and generate performance reports with actionable insights.
• Monitor daily campaign spends, pacing and overall account performance.
• Perform A/B testing of ad creatives, copies, landing pages and campaign strategies.
• Coordinate with creative and account management teams to develop performance-driven campaigns.
• Identify opportunities to improve campaign efficiency, scalability and return on investment.

Required Skills & Qualifications

• 1–4 years of experience in Performance Marketing / Paid Media.
• Hands-on experience with Google Ads and Meta Ads Manager.
• Strong understanding of campaign structures, bidding strategies and conversion tracking.
• Knowledge of Google Analytics 4 (GA4), Google Tag Manager (GTM) and Meta Pixel.
• Understanding of key performance metrics such as CPC, CPM, CTR, CPA, CPL and ROAS.
• Proficiency in Excel / Google Sheets and campaign reporting.
• Strong analytical, problem-solving and optimisation skills.
• Ability to manage multiple campaigns and work in a fast-paced environment.

Preferred Qualifications

• Google Ads certifications.
• Experience handling multiple client accounts or large advertising budgets.
• Experience in e-commerce, D2C or lead-generation campaigns.

What We Are Looking For

Someone who is data-driven, proactive and passionate about digital advertising, with the ability to translate campaign data into actionable strategies and measurable business results.