Performance Marketing Executive

Company Description 3Wheels AI provides high-quality human intelligence and scalable data services for organizations building AI models and large language models. The company specializes in data collection, annotation, validation, and RLHF (Reinforcement Learning from Human Feedback) workflows to accelerate model training. Its services are designed to improve AI performance, robustness, and reliability across a variety of use cases. Team members collaborate closely with AI innovators and engineering teams to support cutting-edge product development. Working at 3Wheels AI offers exposure to modern AI pipelines and practical applications of data-driven innovation.
Role Description The Performance Marketing Executive is a full-time, on-site role based in Lucknow. This role is responsible for planning, executing, and optimizing performance marketing campaigns across digital channels to drive qualified leads, conversions, and revenue growth. Day-to-day tasks include conducting market research, defining target audiences, creating and managing paid campaigns, monitoring campaign performance, and preparing regular reports on key metrics. The role involves close collaboration with sales and marketing teams to align campaign strategies with business objectives and improve ROI. The Performance Marketing Executive will also test new channels and tactics, manage budgets, and continuously refine messaging and creatives based on data insights.
Qualifications

• Strong market planning and marketing skills, with experience in designing and managing performance-focused campaigns.
• Ability to conduct thorough market research and competitor analysis to inform targeting, positioning, and channel selection.
• Excellent communication skills to collaborate with internal teams, present findings, and craft clear, effective campaign messaging.
• Sales and lead-generation experience, with an understanding of funnels, conversion optimization, and revenue-focused metrics.
• Proficiency with digital marketing and analytics tools (e.g., Google Ads, Meta Ads, Google Analytics or similar platforms).
• Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.
• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Ability to work on-site in Lucknow, manage multiple projects, and meet deadlines in a fast-paced environment.