Responsibilities:
- Plan, execute, and optimize end-to-end performance marketing campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
- Manage and scale Lead Generation and E-commerce campaigns to achieve business objectives.
- Conduct keyword research, competitor analysis, and audience targeting to improve campaign performance.
- Analyze campaign performance using Google Analytics (GA4) and advertising platform dashboards.
- Monitor KPIs such as CTR, CPC, CPA, ROAS, ROI, Conversion Rate, and Quality Score, providing actionable insights.
- Allocate and manage campaign budgets efficiently to maximize returns.
- Perform A/B testing on creatives, ad copies, landing pages, and audience segments to improve performance.
- Stay updated with the latest trends, platform updates, and digital marketing best practices.
Requirements:
- 2+ years of hands-on experience in Performance Marketing.
- Proven experience managing Lead Generation and E-commerce advertising campaigns.
- Strong expertise in Google Ads Meta Ads and LinkedIn Ads
- Good understanding of Google Analytics (GA4), Google Tag Manager, and conversion tracking.
- Experience with keyword research and audience segmentation.
- Strong analytical skills with the ability to interpret campaign data and optimize performance.
- Ability to manage multiple client accounts and meet deadlines.
- Experience working in a Digital Marketing preferred .
Location: HSR Layout, Bangalore(Onsite)
